Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. 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ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) 10th Apr 2025 7 mins CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view. Member-only 07th Apr 2025 The role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws Authority Member Samantha Yorke speaking about the role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws. Member-only 03rd Apr 2025 Revolutionizing Long-Distance Travel: How AI Elevates the CX at Deutsche Bahn Join GDMA for an exciting online event to explore how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers. Press-release 01st Apr 2025 ADMA names experienced marketing leader David Morgan as Chair of the Advisory Board The Association for Data-Driven Marketing and Advertising (ADMA) has appointed seasoned global marketing leader David Morgan as the new Chair of its Advisory Committee. Steve Brennen, Co-founder and CEO of Archie, who has held the position for over a decade, will move to the role of Vice Chair. Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) 10th Apr 2025 7 mins CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view.
Member-only 07th Apr 2025 The role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws Authority Member Samantha Yorke speaking about the role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws.
Member-only 03rd Apr 2025 Revolutionizing Long-Distance Travel: How AI Elevates the CX at Deutsche Bahn Join GDMA for an exciting online event to explore how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers.
Press-release 01st Apr 2025 ADMA names experienced marketing leader David Morgan as Chair of the Advisory Board The Association for Data-Driven Marketing and Advertising (ADMA) has appointed seasoned global marketing leader David Morgan as the new Chair of its Advisory Committee. Steve Brennen, Co-founder and CEO of Archie, who has held the position for over a decade, will move to the role of Vice Chair.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.