October Newsletter 2024

From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed.

October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security.

With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI.

We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone.

ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns

ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights.

The Privacy Series: Data security vs data privacy

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security.

How AI is changing the personalisation game

Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing.

Obsessed with real-time measurement? Say goodbye to your ROI

Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI.

ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises

In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab.

Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking

Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity.