Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Mar 2023 5 mins 3 things you need to know about the Spam Act Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails. Article 16th Mar 2023 3 mins ADMA encourages industry discussion & input in response to Privacy Act Review Report The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act. Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know. Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies. Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 27th Mar 2023 5 mins 3 things you need to know about the Spam Act Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails.
Article 16th Mar 2023 3 mins ADMA encourages industry discussion & input in response to Privacy Act Review Report The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act.
Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.
Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies.
Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.