Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today. Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees. Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game. Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them. Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning. Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today.
Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees.
Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game.
Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them.
Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning.
Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack.