Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 26th Jun 2023 19 min Techno-Narcissism: Insights from Scott Galloway AI is here and generating real value/promise. It’s imperfect and hard to get right. We don’t know how to get AI systems to do exactly what we want them to do, and in many cases we don’t understand how they do what they’re doing. Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws. Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year. Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines. Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below Article 17th May 2023 10 mins How do you create a great customer experience? Customer experience programs take time and careful planning to develop. But arming yourself with the right knowledge, skills, and tools will give you the confidence to create consistent and differentiated experiences that can shift the needle and help your organisation thrive. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 26th Jun 2023 19 min Techno-Narcissism: Insights from Scott Galloway AI is here and generating real value/promise. It’s imperfect and hard to get right. We don’t know how to get AI systems to do exactly what we want them to do, and in many cases we don’t understand how they do what they’re doing.
Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws.
Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year.
Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines.
Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below
Article 17th May 2023 10 mins How do you create a great customer experience? Customer experience programs take time and careful planning to develop. But arming yourself with the right knowledge, skills, and tools will give you the confidence to create consistent and differentiated experiences that can shift the needle and help your organisation thrive.