Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 24th Oct 2023 Dymocks' Data Breach: What Marketers Need to Ask Themselves Earlier this month Dymocks became the most recent Australian corporation to experience a large-scale data breach. This incident is yet another live reminder that all Australian businesses need to take the steps required to best protect their customer databases and minimise data breaches. Ask yourself these questions. Article 12th Oct 2023 The Government's Response to the Privacy Act Report Oct 2023 Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed. Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023. Article 28th Aug 2023 11 mins Learning from adversity: Mel Hopkins shares the bold thinking, bravery and instincts that drive her as a CMO Former Optus marketing chief and now Seven Network’s CMO, Mel Hopkins, shares the career learnings that have helped her foster boldness, bravery and determination as a marketer and where she sees the future of marketing leadership. Article 28th Aug 2023 9 mins Keeping audiences engaged: How Transhuman’s Amanda Johnstone sees AI helping marketers Australian AI expert and internationally respected technologist, Amanda Johnstone, gives us an inside look at the insights and emerging technologies fuelling her keynote at ADMA Global Forum Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 24th Oct 2023 Dymocks' Data Breach: What Marketers Need to Ask Themselves Earlier this month Dymocks became the most recent Australian corporation to experience a large-scale data breach. This incident is yet another live reminder that all Australian businesses need to take the steps required to best protect their customer databases and minimise data breaches. Ask yourself these questions.
Article 12th Oct 2023 The Government's Response to the Privacy Act Report Oct 2023 Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed.
Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times
Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023.
Article 28th Aug 2023 11 mins Learning from adversity: Mel Hopkins shares the bold thinking, bravery and instincts that drive her as a CMO Former Optus marketing chief and now Seven Network’s CMO, Mel Hopkins, shares the career learnings that have helped her foster boldness, bravery and determination as a marketer and where she sees the future of marketing leadership.
Article 28th Aug 2023 9 mins Keeping audiences engaged: How Transhuman’s Amanda Johnstone sees AI helping marketers Australian AI expert and internationally respected technologist, Amanda Johnstone, gives us an inside look at the insights and emerging technologies fuelling her keynote at ADMA Global Forum