Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability? Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual. Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success. Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt. Article 08th May 2022 10 mins 7 Critical Steps to Creating Personalised Content Digital natives will dominate the consumer pool and for marketers, this means preparing for a shift in behaviour and expectations - and a need for highly personalised content. Australian Business Growth Fund CMO, Trisca Scott-Branagan shares how you can get there. 02nd May 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022. Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability?
Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual.
Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success.
Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt.
Article 08th May 2022 10 mins 7 Critical Steps to Creating Personalised Content Digital natives will dominate the consumer pool and for marketers, this means preparing for a shift in behaviour and expectations - and a need for highly personalised content. Australian Business Growth Fund CMO, Trisca Scott-Branagan shares how you can get there.
02nd May 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022.