Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 09th Jun 2022 12 mins Privacy: Marketing to Build Trust In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information. Article 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all. Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future. Article 02nd Jun 2022 4 mins Explaining the Difference Between CRM and DMP In developing personalised advertising, the world of CRM and DMP allows for creative solutions to a digital and data driven space. So what are they and how are they different? Article 02nd Jun 2022 4 mins Explaining Smart Content Although it may not seem like it, smart content is becoming increasingly important for marketers in the digital age. Watch Simone Blakers from ADMA's Digital Marketing Certificate explain the importance of smart content for marketers. Article 26th May 2022 4 mins Explaining NFTs Non-Fungible Token, also known as NFTs, are the new craze. It allows us to have ownership of unique art, collectibles and so much more - how can you use this in a fast-paced digital environment? Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 09th Jun 2022 12 mins Privacy: Marketing to Build Trust In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information.
Article 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all.
Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future.
Article 02nd Jun 2022 4 mins Explaining the Difference Between CRM and DMP In developing personalised advertising, the world of CRM and DMP allows for creative solutions to a digital and data driven space. So what are they and how are they different?
Article 02nd Jun 2022 4 mins Explaining Smart Content Although it may not seem like it, smart content is becoming increasingly important for marketers in the digital age. Watch Simone Blakers from ADMA's Digital Marketing Certificate explain the importance of smart content for marketers.
Article 26th May 2022 4 mins Explaining NFTs Non-Fungible Token, also known as NFTs, are the new craze. It allows us to have ownership of unique art, collectibles and so much more - how can you use this in a fast-paced digital environment?