Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack. Article 26th Jun 2023 19 min Techno-Narcissism: Insights from Scott Galloway AI is here and generating real value/promise. It’s imperfect and hard to get right. We don’t know how to get AI systems to do exactly what we want them to do, and in many cases we don’t understand how they do what they’re doing. Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws. Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year. Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines. Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack.
Article 26th Jun 2023 19 min Techno-Narcissism: Insights from Scott Galloway AI is here and generating real value/promise. It’s imperfect and hard to get right. We don’t know how to get AI systems to do exactly what we want them to do, and in many cases we don’t understand how they do what they’re doing.
Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws.
Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year.
Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines.
Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below