Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Jan 2025 3 mins Sarah Waladan takes the reins as ADMA’s new Head of Regulatory and Advocacy MEDIA RELEASE - 13 January 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed leading legal, policy and regulatory affairs expert Sarah Waladan as its new Head of Regulatory and Advocacy Article 19th Dec 2024 10 mins 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future. Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Jan 2025 3 mins Sarah Waladan takes the reins as ADMA’s new Head of Regulatory and Advocacy MEDIA RELEASE - 13 January 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed leading legal, policy and regulatory affairs expert Sarah Waladan as its new Head of Regulatory and Advocacy
Article 19th Dec 2024 10 mins 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year.
Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future.
Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year.
Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach.