Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 12th Feb 2025 International Women's Day 2025 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here. Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever. Article 30th Jan 2025 9 mins Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape Article 30th Jan 2025 8 mins Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world. Article 30th Jan 2025 9 mins Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year. Article 30th Jan 2025 15 mins The Privacy Series: Understanding Consent To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 12th Feb 2025 International Women's Day 2025 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here.
Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever.
Article 30th Jan 2025 9 mins Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape
Article 30th Jan 2025 8 mins Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world.
Article 30th Jan 2025 9 mins Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year.
Article 30th Jan 2025 15 mins The Privacy Series: Understanding Consent To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.