Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace. Article 26th Sep 2022 7 mins WooliesX: Members Spotlight Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry. Article 19th Sep 2022 5 mins Latitude recent case study: A good reminder to understand when the SPAM Act applies CEM is a substantive tool of directive marketing, so how can you ensure your business complies with regulatory SPAM requirements? Article 16th Sep 2022 8 mins Privacy regulation: Things to know while we wait for Australian reforms As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know. 29th Aug 2022 7 mins Advertising Week: APAC Trends Report 2022 Find out what you missed out on during 2022 Advertising Week's APAC. Article 29th Aug 2022 6 mins Avoiding obsolescence: A marketer's guide Technology can feel like it's moving faster than the speed of light these days - and it's incumbent on us to keep up. Alex Hayes, Principal at Clear Hayes, explains why upskilling and tapping into industry knowledge are the best tactics to stay ahead of the game. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace.
Article 26th Sep 2022 7 mins WooliesX: Members Spotlight Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry.
Article 19th Sep 2022 5 mins Latitude recent case study: A good reminder to understand when the SPAM Act applies CEM is a substantive tool of directive marketing, so how can you ensure your business complies with regulatory SPAM requirements?
Article 16th Sep 2022 8 mins Privacy regulation: Things to know while we wait for Australian reforms As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know.
29th Aug 2022 7 mins Advertising Week: APAC Trends Report 2022 Find out what you missed out on during 2022 Advertising Week's APAC.
Article 29th Aug 2022 6 mins Avoiding obsolescence: A marketer's guide Technology can feel like it's moving faster than the speed of light these days - and it's incumbent on us to keep up. Alex Hayes, Principal at Clear Hayes, explains why upskilling and tapping into industry knowledge are the best tactics to stay ahead of the game.