Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Aug 2022 6 mins Destination NSW: Members Spotlight Kathryn Illy, General Manager of Consumer Marketing at Destination NSW, is committed to gaining marketers a proper seat at the C-suite table. Here, she talks upskilling, career advancement and why we shouldn’t get sucked into the data swamp. Blog FROM THE CEO 22nd Aug 2022 7 mins Bravery, strength and learning from mistakes Earlier this month, our CEO Andrea Martens sat down at Advertising Week APAC to share her advice for aspiring leaders. Here are four key learnings drawn from her career so far. Research 18th Aug 2022 60 mins Digital Pulse 2022 More than ever, we can see the need for digital skills in the professional life of all Australians, not just those in the technology sector. In a constantly changing landscape, its vital for marketers to know what's on the horizon. This report highlights digital trends within Australia, additionally bringing to light what marketers need to be ready for. Article 27th Jul 2022 8 mins 5 things you need to know when working with influencers Influencers across social platforms like Instagram, TikTok and Youtube are reaching cult-like status. Zip Co’s CMO Steve Brennan shares five things you need to do to boost your influencer marketing game. Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers. Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 29th Aug 2022 6 mins Destination NSW: Members Spotlight Kathryn Illy, General Manager of Consumer Marketing at Destination NSW, is committed to gaining marketers a proper seat at the C-suite table. Here, she talks upskilling, career advancement and why we shouldn’t get sucked into the data swamp.
Blog FROM THE CEO 22nd Aug 2022 7 mins Bravery, strength and learning from mistakes Earlier this month, our CEO Andrea Martens sat down at Advertising Week APAC to share her advice for aspiring leaders. Here are four key learnings drawn from her career so far.
Research 18th Aug 2022 60 mins Digital Pulse 2022 More than ever, we can see the need for digital skills in the professional life of all Australians, not just those in the technology sector. In a constantly changing landscape, its vital for marketers to know what's on the horizon. This report highlights digital trends within Australia, additionally bringing to light what marketers need to be ready for.
Article 27th Jul 2022 8 mins 5 things you need to know when working with influencers Influencers across social platforms like Instagram, TikTok and Youtube are reaching cult-like status. Zip Co’s CMO Steve Brennan shares five things you need to do to boost your influencer marketing game.
Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers.
Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career.