Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 29th Aug 2024 15 mins Key Takeaways from ADMA Global Forum 2024 This year’s ADMA Global Forum was jam-packed with insights from some of the world’s leading marketing experts. If you didn’t manage to come along, this is a snapshot of some of the insights shared on stage. 29th Aug 2024 12 mins Why Brand Building Should be a Priority Right Now Brand marketing is making a comeback. Find out why it's essential for growth with tips from industry leaders on building a strong brand identity. Article 29th Aug 2024 6 mins Introducing ADMA's Capability Compass Together with renowned marketing academic Mark Ritson and industry CMO’s, ADMA have created the Capability Compass – a pioneering marketing skills assessment tool which identifies developmental opportunities for marketers within larger teams. Article 28th Aug 2024 6 mins The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform. Article 14th Aug 2024 9 mins From heritage to innovation: IAG’s Michelle Klein on revamping customer experience Ahead of her appearance at the ADMA Global Forum, Michelle Klein, Chief Customer and Marketing Officer at IAG, discusses the importance of mastering the basics, leveraging almost 100 years of heritage, and how the 'Help' brand platform is redefining NRMA Insurance’s commitment to customer-centricity. Article 13th Aug 2024 9 mins Liana Dubois on launching channels, stealing trade magazines, and her guilty pleasure Liana Dubois, Nine’s first Group Chief Marketing Officer, to learn about her career journey, her insights on the future of marketing, and her advice to the new generation of marketers. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
29th Aug 2024 15 mins Key Takeaways from ADMA Global Forum 2024 This year’s ADMA Global Forum was jam-packed with insights from some of the world’s leading marketing experts. If you didn’t manage to come along, this is a snapshot of some of the insights shared on stage.
29th Aug 2024 12 mins Why Brand Building Should be a Priority Right Now Brand marketing is making a comeback. Find out why it's essential for growth with tips from industry leaders on building a strong brand identity.
Article 29th Aug 2024 6 mins Introducing ADMA's Capability Compass Together with renowned marketing academic Mark Ritson and industry CMO’s, ADMA have created the Capability Compass – a pioneering marketing skills assessment tool which identifies developmental opportunities for marketers within larger teams.
Article 28th Aug 2024 6 mins The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.
Article 14th Aug 2024 9 mins From heritage to innovation: IAG’s Michelle Klein on revamping customer experience Ahead of her appearance at the ADMA Global Forum, Michelle Klein, Chief Customer and Marketing Officer at IAG, discusses the importance of mastering the basics, leveraging almost 100 years of heritage, and how the 'Help' brand platform is redefining NRMA Insurance’s commitment to customer-centricity.
Article 13th Aug 2024 9 mins Liana Dubois on launching channels, stealing trade magazines, and her guilty pleasure Liana Dubois, Nine’s first Group Chief Marketing Officer, to learn about her career journey, her insights on the future of marketing, and her advice to the new generation of marketers.