Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 13th Aug 2024 7 mins ‘Brands have forgotten the art of storytelling’: THE ICONIC’s Joanna Robinson on the importance of brand Ahead of her keynote at the ADMA Global Forum, Joanna Robinson, Chief Marketing Officer at THE ICONIC, gives us an inside look at her first 18 months in the role, and shares her opinion on why brand building should remain a top priority for businesses in challenging times. Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. Article 07th Aug 2024 9 mins Attention, humour, and creativity: Uber's Lucinda Barlow on elevating marketing for the future Ahead of her appearance at the ADMA Global Forum this month, Lucinda Barlow, Senior Director, Head of International Marketing, shares her insights on the power of humour in brand-led growth, scaling global platforms with local relevance, and how the fundamentals of marketing will still hold true in an AI world. Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector. Article 29th Jul 2024 8 mins Understanding the ACCCs report on consumer data practices and data firms On 21 May 2024, the eighth instalment of the DPSI interim report was released and according to ACCC Deputy Chair Catriona Lowe, the report “shines a light on a relatively unknown part of the data ecosystem and examines the data products and services supplied by data firms”. Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reform To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 13th Aug 2024 7 mins ‘Brands have forgotten the art of storytelling’: THE ICONIC’s Joanna Robinson on the importance of brand Ahead of her keynote at the ADMA Global Forum, Joanna Robinson, Chief Marketing Officer at THE ICONIC, gives us an inside look at her first 18 months in the role, and shares her opinion on why brand building should remain a top priority for businesses in challenging times.
Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage.
Article 07th Aug 2024 9 mins Attention, humour, and creativity: Uber's Lucinda Barlow on elevating marketing for the future Ahead of her appearance at the ADMA Global Forum this month, Lucinda Barlow, Senior Director, Head of International Marketing, shares her insights on the power of humour in brand-led growth, scaling global platforms with local relevance, and how the fundamentals of marketing will still hold true in an AI world.
Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector.
Article 29th Jul 2024 8 mins Understanding the ACCCs report on consumer data practices and data firms On 21 May 2024, the eighth instalment of the DPSI interim report was released and according to ACCC Deputy Chair Catriona Lowe, the report “shines a light on a relatively unknown part of the data ecosystem and examines the data products and services supplied by data firms”.
Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reform To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.