Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 22nd May 2025 9 mins The new rules of search: How AI is reshaping SEO SEO isn’t what it used to be. Like so many facets of marketing, it’s being reshaped by a singular, powerful force – artificial intelligence. With AI changing how content is created and discovered, it’s time to evolve your strategy. In our latest article, we unpack how AI is transforming SEO, with insights on AEO, GEO and how to optimise for visibility in AI-generated answers. Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards. Article 22nd May 2025 10 mins ADMA reveals the most popular courses of FY25 As we approach the end of the fiscal year, ADMA reveals the most popular courses of FY25, showcasing some of the areas that marketers are focusing on. Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking. Press-release 12th May 2025 Marcus Evans Announces the 17th CMO ANZ Summit: A Premier Gathering for Marketing Leaders The CMO ANZ Summit 2025, set to take place from July 28-29, 2025, at The Star Gold Coast, Broadbeach, Queensland. This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 22nd May 2025 9 mins The new rules of search: How AI is reshaping SEO SEO isn’t what it used to be. Like so many facets of marketing, it’s being reshaped by a singular, powerful force – artificial intelligence. With AI changing how content is created and discovered, it’s time to evolve your strategy. In our latest article, we unpack how AI is transforming SEO, with insights on AEO, GEO and how to optimise for visibility in AI-generated answers.
Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards.
Article 22nd May 2025 10 mins ADMA reveals the most popular courses of FY25 As we approach the end of the fiscal year, ADMA reveals the most popular courses of FY25, showcasing some of the areas that marketers are focusing on.
Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking.
Press-release 12th May 2025 Marcus Evans Announces the 17th CMO ANZ Summit: A Premier Gathering for Marketing Leaders The CMO ANZ Summit 2025, set to take place from July 28-29, 2025, at The Star Gold Coast, Broadbeach, Queensland. This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry.