Home December Newsletter 2024 Merry Giftmas from ADMA It is almost time for ‘tools down’ for the year and there is no greater feeling than being on the precipice of a hard-earned break. So, as we farewell 2024, we connected with renowned marketing academic Mark Ritson to find out his predictions for 2025. Plus, as a thank you for supporting ADMA this year, we’d like to gift you with 30% off select ADMA IQ courses and certificates as well as access to our Privacy Reforms information sheet, which is usually a member only resource. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 29th Apr 2025 7 mins From fax campaigns to gen AI: Insignia Financial’s Renee Howie on building brands, leading with creativity and embracing change For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global markets, the evolution of marketing tech, and why creative cut-through still reigns supreme. Article 24th Apr 2025 8 mins Regulatory Spotlight: Understanding privacy, AI and data accountability with Suncorp’s Lachlan Rees This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest regulatory challenges facing marketers, opportunities for growth through transparency and why proactive engagement with regulation is key. Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 24th Apr 2025 10 mins Future Ready: 5 Forces Shaping Marketing in 2026 ADMA CEO recently attended Compadres Campfire Outlook 2026 and it reinforced a simple truth; the most resilient and successful organisations are those who practise foresight—not just strategy. Here are five forces marketers can’t afford to ignore as we look toward FY26. Load More
2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Read more
Give yourself an unfair advantage in 2025 with ADMA IQ Which skills are you investing in for 2025? For a limited amount of time, save 30% on select courses and certificates by applying the code JOLLY30 at checkout. Offer valid until 31 January 2025. Find out more below. Read more
We've just updated our Preparing Marketers for Privacy Reform information sheet The Australian Government has passed the first tranche of its reforms of the Privacy Act. The second tranche is expected in 2025. This handy tool gives marketers all the information they need to get prepared. Read more
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 29th Apr 2025 7 mins From fax campaigns to gen AI: Insignia Financial’s Renee Howie on building brands, leading with creativity and embracing change For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global markets, the evolution of marketing tech, and why creative cut-through still reigns supreme.
Article 24th Apr 2025 8 mins Regulatory Spotlight: Understanding privacy, AI and data accountability with Suncorp’s Lachlan Rees This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest regulatory challenges facing marketers, opportunities for growth through transparency and why proactive engagement with regulation is key.
Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 24th Apr 2025 10 mins Future Ready: 5 Forces Shaping Marketing in 2026 ADMA CEO recently attended Compadres Campfire Outlook 2026 and it reinforced a simple truth; the most resilient and successful organisations are those who practise foresight—not just strategy. Here are five forces marketers can’t afford to ignore as we look toward FY26.