Home Lucinda Barlow | ADMA Global Forum Speaker 2024 Buy tickets now Lucinda Barlow Lucinda has over 25 years of experience driving growth in internet, media and mobile in Asia, the US and UK. She currently leads Uber’s International marketing team, covering over 60 countries across APAC, EMEA and LATAM. Previously Head of Marketing for Uber APAC, her team in APAC has delivered many award-winning and highly impactful campaigns including Tonight I’ll be Eating, Get Almost Almost Anything and Bas Socho aur chal Pado. Her expanded role as Head of International Marketing will help build synergies across markets while ensuring Uber has a strong local presence, scale Uber’s go-to-market strategies to accelerate brand-led growth, develop world-class marketing capabilities around the world, and champion a culture of risk-taking and creativity. Prior to Uber, Lucinda led global consumer and product marketing for YouTube out of California, bringing YouTube to two billion daily users globally. She built and led product marketing, launched YouTube’s slate of ad-supported original shows and scaled YouTube’s Culture & Trends operation globally. Prior to this, Lucinda led Google's marketing and communications teams in Australia and NZ for seven years, where she was responsible for bringing the best of Google, YouTube, X Moonshots and hardware to Australians and New Zealanders, helping large and small businesses grow online and building Google’s brand, reputation and marketing partnerships. She brings over 25 years of experience working in Internet, media and mobile in Asia, the US and the UK. Before Google, Lucinda was VP Marketing for Symbian where she led a global team promoting smartphone technology and building Symbian’s first office in China. She has worked in two Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds first class honors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She now lives in Bronte Beach Sydney with her husband and three children. Return to Global Forum 2024
Buy tickets now Lucinda Barlow Lucinda has over 25 years of experience driving growth in internet, media and mobile in Asia, the US and UK. She currently leads Uber’s International marketing team, covering over 60 countries across APAC, EMEA and LATAM. Previously Head of Marketing for Uber APAC, her team in APAC has delivered many award-winning and highly impactful campaigns including Tonight I’ll be Eating, Get Almost Almost Anything and Bas Socho aur chal Pado. Her expanded role as Head of International Marketing will help build synergies across markets while ensuring Uber has a strong local presence, scale Uber’s go-to-market strategies to accelerate brand-led growth, develop world-class marketing capabilities around the world, and champion a culture of risk-taking and creativity. Prior to Uber, Lucinda led global consumer and product marketing for YouTube out of California, bringing YouTube to two billion daily users globally. She built and led product marketing, launched YouTube’s slate of ad-supported original shows and scaled YouTube’s Culture & Trends operation globally. Prior to this, Lucinda led Google's marketing and communications teams in Australia and NZ for seven years, where she was responsible for bringing the best of Google, YouTube, X Moonshots and hardware to Australians and New Zealanders, helping large and small businesses grow online and building Google’s brand, reputation and marketing partnerships. She brings over 25 years of experience working in Internet, media and mobile in Asia, the US and the UK. Before Google, Lucinda was VP Marketing for Symbian where she led a global team promoting smartphone technology and building Symbian’s first office in China. She has worked in two Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds first class honors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She now lives in Bronte Beach Sydney with her husband and three children. Return to Global Forum 2024