Writing for Content Marketing Course Home IQ Education Creative & Copywriting Writing for Content Marketing Course 1 day in our virtual classroom instructor Jane Nicholls instructor Natalie Filatoff Virtual Classrooms Writing for Content Marketing 21 June 2022 21-06-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Dive into writing training for content marketing and brand journalism Engage readers and keep them coming back for more with ADMA IQ’s Writing for Content Marketing Course. Equip yourself with the writing skills you need to effectively ideate, plan, write and publish creative content and compelling stories. The modern marketing space has a seemingly endless array of channels: social media, PR releases, articles and more. Writing copy that gets noticed is more important than ever and storytelling is one of the most effective ways to cut through the noise. This course brings a journalistic approach to gathering content for your company, with a focus on storytelling, from ideation and interviewing to writing across formats and platforms, with numerous in-class exercises to help students hone their skills. Humans are hard-wired to engage with stories, and brand journalism is a powerful way to communicate with customers. Master old skills and explore a variety of effective, compelling and fresh techniques for writing for content marketing during this hands-on course. Date: Tuesday 21 June 2022 Duration: 1 day, 9.00am - 5.00pm AEST Use basic structure, essential writing techniques and apply the top tips and tricks of the trade used by experienced journalists to create compelling stories for your audience Effectively and efficiently edit and fact-check content and rework material for multiple social-media channels Use idea-generation techniques for finding and developing stories and apply writing techniques that will make your content more engaging for your audience Discover essential journalistic writing techniques Tailor content for the appropriate channels Develop a mission statement that guides your content development – and elevates it to brand journalism Learn to You will learn to improve your writing for blogs, PR, social media, digital marketing and print collateral The fundamentals of journalistic writing How to create content consumers want to engage with Where to find new ideas for content How to create engaging content What it takes to write an irresistible headline Styles and structures to follow to keep the consumer interested and match your objectives Workflow tips to make content creation easier Content quality control: fact-checking and editing Resourceful repurposing across platforms This course covers Copywriters and content writers for blogs, articles, PR, and social media Social community managers looking to hone their skills Marketers who need to write content as part of their role Who should do this course Frequently asked questions What our past students say about this course Great one-day course to improve and refresh our copywriting skills, specifically for content marketing. Teachers were very experienced and passionate - they engaged the whole class. - Kat, IBM I would highly recommend this course. The teachers were excellent in understanding each individuals professional background, and tailoring the course content to suit. The smaller class size allows for great collaboration as well. - Melissa , Western Sydney University Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Creative & Copywriting COPYWRITING ADVANCED COURSE Popular! Applying Copywriting Advanced Course Explore new, clever and engaging ways to push your writing to the next level. Creative & Copywriting COPYWRITING ESSENTIALS COURSE Learning Copywriting Essentials Course An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Creative & Copywriting DIGITAL COPYWRITING ESSENTIALS COURSE Learning Digital Copywriting Essentials Course Write with impact by learning the essential skills and practices you need to create effective digital copy. Creative & Copywriting WRITING FOR CONTENT MARKETING COURSE Applying Writing for Content Marketing Course Make the most out of every word and dive into copywriting training for content marketing.
Use basic structure, essential writing techniques and apply the top tips and tricks of the trade used by experienced journalists to create compelling stories for your audience Effectively and efficiently edit and fact-check content and rework material for multiple social-media channels Use idea-generation techniques for finding and developing stories and apply writing techniques that will make your content more engaging for your audience Discover essential journalistic writing techniques Tailor content for the appropriate channels Develop a mission statement that guides your content development – and elevates it to brand journalism Learn to
You will learn to improve your writing for blogs, PR, social media, digital marketing and print collateral The fundamentals of journalistic writing How to create content consumers want to engage with Where to find new ideas for content How to create engaging content What it takes to write an irresistible headline Styles and structures to follow to keep the consumer interested and match your objectives Workflow tips to make content creation easier Content quality control: fact-checking and editing Resourceful repurposing across platforms This course covers
Copywriters and content writers for blogs, articles, PR, and social media Social community managers looking to hone their skills Marketers who need to write content as part of their role Who should do this course
Great one-day course to improve and refresh our copywriting skills, specifically for content marketing. Teachers were very experienced and passionate - they engaged the whole class. - Kat, IBM
I would highly recommend this course. The teachers were excellent in understanding each individuals professional background, and tailoring the course content to suit. The smaller class size allows for great collaboration as well. - Melissa , Western Sydney University
Creative & Copywriting COPYWRITING ADVANCED COURSE Popular! Applying Copywriting Advanced Course Explore new, clever and engaging ways to push your writing to the next level.
Creative & Copywriting COPYWRITING ESSENTIALS COURSE Learning Copywriting Essentials Course An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.
Creative & Copywriting DIGITAL COPYWRITING ESSENTIALS COURSE Learning Digital Copywriting Essentials Course Write with impact by learning the essential skills and practices you need to create effective digital copy.
Creative & Copywriting WRITING FOR CONTENT MARKETING COURSE Applying Writing for Content Marketing Course Make the most out of every word and dive into copywriting training for content marketing.