Home IQ Education Digital Marketing Certificate Campaign Integration Virtual Class Digital Marketing Certificate Master digital marketing. Learn from industry leaders and explore practical case studies. Download brochure Instructor: Simone Blakers Founder of Liquid CX, Simone combines emerging technology, data and social media to design experiences that customers share. Overview Calendar Program Who should do this course Campaign Integration Digital Marketing Certificate 10 weeks in our virtual classroom. Includes live virtual sessions and on-demand lectures. instructor Simone Blakers Virtual Classrooms Digital Marketing Certificate Start 30 July-8 October 2025 30-07-2025 08-10-2025 ADMA Member AU$3,495.00 Per Person pp *including GST Non-Member AU$4,645.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Digital Marketing Certificate Start 8 October 2025-17 December 2025 30-07-2025 08-10-2025 ADMA Member AU$3,495.00 Per Person pp *including GST Non-Member AU$4,645.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist 100% completion rate 100% satisfaction rate Vetted by industry leaders Learn from today’s most accomplished marketing leaders. The only digital marketing course in Australia with top CMOs as guest lecturers. You’ll learn through real-life case studies and get practical insights into what works in the real world. This is an ideal course for marketers who have some experience in digital but need to build confidence in developing a digital strategy to achieve business goals. Course instructor Simone Blakers Customer Experience Consultant, Founder LiquidCX Guest speaker Emily Eliot Head of Social Media Guest speaker Jimmy Hilvert-Bruce Marketing Lead Guest speaker Richard Whitworth Head of Growth A BREAKDOWN: HOW THE COURSE WORKS Content is rich in dynamic theory and practical applications. The course is brought to life in collaboration with marketing experts to ensure it meets current needs of the industry and covers the end-to-end marketing life cycle. 10-week hybrid course delivered online in the IQ Learning Lab. 24/7 access to on-demand lectures, resources, and tools. Unpack each week’s content at weekly live tutorials with activities and tools to workshop your coursework. Weeks 1, 2, 3, 5, and 6 feature interactive sessions with 5 of Australia’s leading CMOs. These sessions are live and not recorded. Earn the highly regarded ADMA Digital Marketing Certificate Badge, which you can display on your CV and LinkedIn Week-by-week, develop your own detailed marketing strategy, ready to implement into your business. Connect and network with peers. Learn from other participants about their digital marketing context. WHAT WE COVER, WEEK BY WEEK Week 1 - Strategic Grounding 1.1. Why digital? 1.2. Building your strategy 1.3. Mapping your customer's journey 1.4. Connecting with your audience 1.5. Segmentation & targeting Week 2 - Content and Media Planning 2.1. Creating a content plan 2.2. Leveraging personalisation Week 3 - Display, Video, Audio, DOOH 3.1. Display & Programmatic 3.2. Connected TV, Video Streaming 3.3. Native Ads and Content 3.4. Audio, Podcasts and Music Streaming 3.5. Digital Out of Home Week 4 - Paid and Organic Search 4.1. Paid: SEM 4.2. Owned: SEO Week 5 - Social Media and Influencer Marketing 5.1. Paid: Social 5.2. Owned: Organic Social 5.3. Paid/Earned – Influencer Week 6 - Emails, Landing Pages, Websites and Mobile 6.1. Owned: Email and SMS 6.2. Platforms: Landing pages, Mobile, Apps 6.3. Mobile Apps and Notifications Week 7 - Data & Tech Implementation 7.1. Martech Overview 7.2. Implementation: Data 7.3. Implementation: Automation Week 8 - Measurement 8.1. Digital Metrics 8.2. Attribution Week 9 - Optimisation 9.1. CRO: Conversion Rate Optimisation 9.2. Attribution Week 10 - Working Practices 9.1. Agile Working Methodologies 9.2. Innovation Week 11 - Final Session (Optional) Assessment For participants choosing to continue with the assessment, presentations will be scheduled in for a 1:1 timeslot of approximately 20 mins with the instructor for you to present your digital marketing strategy, using the PowerPoint template provided in the course resources. Students who pass the assessment, will qualify for the ADMA Digital Marketing Certificate Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online. Who should do this certificate? This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. FAQs When does the Digital Marketing Certificate start? The Digital Marketing Certificate is 10 virtual sessions over 10 weeks. The next course will start on 5 March 2025. There is a weekly recorded lecture followed by a live interactive tutorial. Tutorials are every Wednesday 5.00pm - 6.30pm AEDT (SYD, CAN, MEL, TAS, QLD) 4.30pm - 6.00pm ACDT (NT, SA) 3.00pm - 4.30pm AWDT (WA) How long is the course? The course is 10 virtual sessions, over 10 weeks. Pre-recorded lectures are released weekly and available on-demand, with one-hour tutorials each week on Wednesday 5.00pm - 6.30pm AEDT. All course content will be available for the 10 weeks of your course + 1 month of the last session. What dates do I need to be online for the live tutorials? For the Digital Marketing Certificate starting on 5 March 2025, live-sessions occur weekly on a Wednesday from 5:00 to 6:30 pm NSW time (AEST). Wednesday, 5 March Wednesday, 12 March Wednesday, 19 March Wednesday, 26 March Wednesday, 2 April Wednesday, 9 April 2 Week Student Break Wednesday, 30 April Wednesday, 7 May Wednesday, 14 May Wednesday, 21 May Wednesday, 28 May Live tutorials are not recorded. For the Digital Marketing Certificate starting on 30 July 2025, live-sessions occur weekly on a Wednesday from 5:00 to 6:30 pm NSW time (AEST). Wednesday, 30 July Wednesday, 6 August Wednesday, 13 August Wednesday, 20 August Wednesday, 27 August Wednesday, 3 September Wednesday, 10 September Wednesday, 17 September Wednesday, 24 September Wednesday, 1 October Wednesday, 8 October Live tutorials are not recorded. For the Digital Marketing Certificate starting on 8 October 2025, live-sessions occur weekly on a Wednesday from 5:00 to 6:30 pm NSW time (AEST). Wednesday, 8 October Wednesday, 15 October Wednesday, 22 October Wednesday, 29 October Wednesday, 5 November Wednesday, 12 November Wednesday, 19 November Wednesday, 26 November Wednesday, 3 December Wednesday, 10 December Wednesday, 17 December Live tutorials are not recorded. How do I access it? Students can access the course from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online, with lectures released weekly to be watched on-demand. Live tutorials are not recorded. Find out more about ADMA IQ Learning Lab. Who can participate in the course? Marketers who have some experience in digital but want to feel more confident in applying it to their business goals and are keen to learn how to leverage digital across a broad spectrum of channels. Digital marketers who may have only one perspective of digital, or who are a specialist in one area of digital, and want to broaden their skill base. Small and medium-sized businesses who want to learn more about how digital can help grow their business. Will I receive a certificate or award? At the completion of this course you will receive a Certificate of Completion. The assessment is non-mandatory. If you choose to complete and pass the final assessment, you will receive the ADMA Digital Marketing Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online. What if I have technical issues? Please email us at [email protected] Can I get reimbursed for this course? Speak with your manager about any professional development allowances you may have, or speak with your accountant to confirm if the course fee is tax-deductible. How much does the Digital Marketing Certificate cost? The standard course fee for Digital Marketing Certificate is $4,645 (inc GST). ADMA members have a discounted rate of $3,495 (inc GST). Speak with your manager or HR representative to check if your organisation is an ADMA member. I can't make the current date. How often do you run this certificate? Please fill out an Expression of Interest to be notified when enrolments for the next Digital Marketing Certificate are available. ADMA's Digital Marketing Certificate fills very quickly. We recommend you enrol as soon as possible as places are limited! 100% participants agree the instructors are knowledgeable, and the course content is interesting and relevant. - Digital Marketing Certificate feedback survey, 2021 "The Digital Marketing Certificate is best-in-class and industry-certified." - Paul McCrory, Group Industry Director, Meta "The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear and the homework was reasonable and well explained. Highly recommend!" - Jinger (Federal Government Agency), 2021 "I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms." - Cassie (Local Government), 2021 "I found the course to be very insightful and a really good way to capture as much of the digital marketing landscape within a 10 week course. Overall, Simone's knowledge was great especially in an environment moving so quick with new technology (eg: AI, Chatgpt) and how does that impact the industry. The guest speakers were great and helped provide insights into their industry. Overall, I enjoyed the course and would recommend to anyone wanting to get a holistic view of how digital marketing works. - Joe, Marketing Manager "This course included a broad range of relevant content to improve my knowledge and skills in digital marketing. The lecturer was very knowledgeable and helpful. I particularly liked the practical tools provided as part of the course that I could apply to my own business case." - Laura, Senior Marketing Manager WHAT PEOPLE SAY ABOUT OUR FLAGSHIP COURSE WHAT IS DIGITAL MARKETING CERTIFICATE? Australia's most sought after certification, vetted by industry leaders The only course in Australia that will give you access to some of Australia's Top CMOs as guest lecturers A unique blend of on-demand lectures and resources combined with live and interactive tutorials Content developed by subject-matter experts to meet the ever changing needs of the industry An actionable digital marketing plan built week-by-week, ready to apply to your organisation and deliver an ROI ✓ Master the end-to-end digital marketing process ✓ Get the skills to create extraordinary brands in digital ✓ A custom-built digital marketing strategic plan that you can apply to your organisation to deliver ROI on your learnings ✓ Networking and peer learning ✓ Be awarded a Certificate of Completion ✓ Proudly display the highly valued ADMA Digital Label if you complete the assessment at the end of the program. Find out more about ADMA Digital Badges
"The Digital Marketing Certificate is best-in-class and industry-certified." - Paul McCrory, Group Industry Director, Meta "The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear and the homework was reasonable and well explained. Highly recommend!" - Jinger (Federal Government Agency), 2021 "I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms." - Cassie (Local Government), 2021 "I found the course to be very insightful and a really good way to capture as much of the digital marketing landscape within a 10 week course. Overall, Simone's knowledge was great especially in an environment moving so quick with new technology (eg: AI, Chatgpt) and how does that impact the industry. The guest speakers were great and helped provide insights into their industry. Overall, I enjoyed the course and would recommend to anyone wanting to get a holistic view of how digital marketing works. - Joe, Marketing Manager "This course included a broad range of relevant content to improve my knowledge and skills in digital marketing. The lecturer was very knowledgeable and helpful. I particularly liked the practical tools provided as part of the course that I could apply to my own business case." - Laura, Senior Marketing Manager WHAT PEOPLE SAY ABOUT OUR FLAGSHIP COURSE
"I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms." - Cassie (Local Government), 2021 "I found the course to be very insightful and a really good way to capture as much of the digital marketing landscape within a 10 week course. Overall, Simone's knowledge was great especially in an environment moving so quick with new technology (eg: AI, Chatgpt) and how does that impact the industry. The guest speakers were great and helped provide insights into their industry. Overall, I enjoyed the course and would recommend to anyone wanting to get a holistic view of how digital marketing works. - Joe, Marketing Manager "This course included a broad range of relevant content to improve my knowledge and skills in digital marketing. The lecturer was very knowledgeable and helpful. I particularly liked the practical tools provided as part of the course that I could apply to my own business case." - Laura, Senior Marketing Manager
WHAT IS DIGITAL MARKETING CERTIFICATE? Australia's most sought after certification, vetted by industry leaders The only course in Australia that will give you access to some of Australia's Top CMOs as guest lecturers A unique blend of on-demand lectures and resources combined with live and interactive tutorials Content developed by subject-matter experts to meet the ever changing needs of the industry An actionable digital marketing plan built week-by-week, ready to apply to your organisation and deliver an ROI
✓ Master the end-to-end digital marketing process ✓ Get the skills to create extraordinary brands in digital ✓ A custom-built digital marketing strategic plan that you can apply to your organisation to deliver ROI on your learnings ✓ Networking and peer learning ✓ Be awarded a Certificate of Completion ✓ Proudly display the highly valued ADMA Digital Label if you complete the assessment at the end of the program. Find out more about ADMA Digital Badges