Learn the essential elements of Digital Marketing.

Get the full digital marketing picture and develop an actionable strategy and plan for your business.

To be an effective marketer, you need to understand the digital landscape and its role in your business. But how do you keep up when things change all the time?

This course will help you answer important digital marketing questions like:

Which digital channels you should use to connect with your audience?
How will digital trends, such as voice search, impact your business?
How do you utilise marketing automation and build a tech-stack?
What is the impact of measurement and targeting in a cookie-less world?

ADMA’s new Digital Marketing Certificate will teach you how all aspects of digital work together - and how to structure them effectively to have a lasting impact on your business, even in a rapidly changing environment.

Made for a rapidly evolving industry
Practical skills you can apply to your job immediately
Walk away with a robust strategy and plan for your business
Receive an industry-recognised qualification

The Digital Marketing Certificate can be completed in one of three ways:

Virtual in-class Intensive: 5 intensive days, 1 day per fornight over 10 weeks , 9am - 5pm
Virtual in-class Evening: 10 evenings, 1 session a week over 10 weeks, 6pm-9pm
Online: self-paced, up to 6 months to complete

Upcoming In-class dates:

We have several intakes running for the Digital Marketing Certificate in Semester 2, 2020. Please find the start dates for each Certificate below:

Evening Sessions (Virtual) - Next course starting on 8 October
Intensive Sessions (Virtual)- Courses starting on 6 August, 24 September and 8 October

Click here to view Semester 2 full course dates

Learn to:

The interactive, virtual classroom lessons are run by practicing industry experts and will teach you:

Steps to creating a robust digital marketing strategy
How personalization can play a role in your messaging
Best practice and benchmarks for each digital channel
How to implement and use data and technology

What the Digital Marketing Certificate course covers:

Your virtual in-class course covers:

Module 1: Digital landscape and strategic framework
Module 2: Audience targeting and journey mapping
Module 3: Content planning and personalisation
Module 4: Channels: Paid media, SEM and SEO
Module 5: Channels: Social media, influencers and email marketing
Module 6: Platforms: Landing pages, websites and mobile
Module 7: Implementation: Data and marketing automation technology
Module 8: Measurement: Tracking and Google analytics
Module 9: Optimsation: CRO, testing and conversion models
Final Week: Peer to peer assessment review

Immersive Peer Review Sessions will see you working closely with your peers – giving and receiving feedback and getting input on your plans from fellow students and lecturers.

Master the essentials of digital marketing and develop an actionable strategy for your business with the help of leading industry experts. Enrol now and earn an industry-recognised certificate.

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Your online marketing certification covers:

Alternatively, you can cover the content of this integrated marketing course online, broken down into the following online courses and modules:

Course 1: Digital Marketing Foundations

Module 1 - Digital landscape
Module 2 - Digital strategy
Module 3 - Understanding customers
Module 4 - Content marketing
Module 5 - Data foundation and planning

Course 2: Digital Marketing Channels

Module 1 - Websites
Module 2 - SEO
Module 3 - Mobile marketing
Module 4 - Email marketing
Module 5 - Digital marketing compliance
Module 6 - Social media marketing
Module 7 - Digital paid advertising

Course 3: Digital Marketing Campaign Planning & Management

Module 1 - Digital marketing management
Module 2 - Campaign planning
Module 3 - Conversion and optimisation

Course 4: Privacy and Marketing Compliance

Module 1 - Content of marketing and advertising
Module 2 - Data privacy
Module 3 - General Data Protection Regulations (GDPR)

Who should do this digital marketing course?

Marketers who have some experience in digital but want to feel more confident in applying it to their business goals
Digital marketers who may have only one perspective of digital, or who are a specialist in one area of digital, and want to broaden their skill base
Marketing and advertising professionals who are new to the digital world and are keen to learn how to leverage digital across a broad spectrum of channels
Small and medium-sized businesses who want to learn more about how digital can help grow their business
Sales people seeking an understanding of how marketing works

Hear what our past students say about this course

Tracey Hamilton's Digital Marketing Certificate testimonial

Tracey Hamilton, MyHouse

I found the course the most practical I have ever completed. I was able to integrate learnings weekly into the MyHouse business. This ranged from improving UX on website to retargeting and Adwords.