Content marketing - learn how to create a great content strategy and market your content to a targeted audience
Content marketing is a marketing technique of distributing a relevant content to your target audience. In this course you will learn how to design a content strategy and the best channels to market it. Having an effective content strategy that communicates and engages your consumers is vital to the success of a brand or business. In this course you will learn how to create a quality content relevant to your customers and how to implement your content strategy.
Duration: You have up to 6 months to complete this online certificate at your own pace.
Learn about:
- Creating engaging content that drives engagement
- Understanding marketing via social media channels
- Developing and implement an effective content strategy
- Defining the best marketing channels for your business
- Analysing and optimising content
- Connecting with customers based on their purchase decision
- Best marketing techniques for distributing content
- Content planning, distribution and optimisation
Content Marketing Certificate covers:
Course 1: Content Marketing Strategy
- Module 1 - Content Marketing Overview
- Module 2 - Planning Content Strategy
- Module 3 - Mapping Content to Audience
- Module 4 - Content Creation and Production
- Module 5 - Content Distribution
- Module 6 - Measuring Content Marketing
Course 2: Content for Social Networks
- Module 1 - Social Media Channels
- Module 2 - Facebook
- Module 3 - Twitter
- Module 4 - Instagram
- Module 5 - YouTube
- Module 6 - LinkedIn
- Module 7 - Pinterest
Course 3: Social Media Marketing Essentials
- Module 1 - The Social Media Landscape
- Module 2 - Campaign Analysis
- Module 3 - Campaign -Planning
- Module 4 - Content Creation
- Module 5 - – Content Distribution
- Module 6 - Managing Campaigns
Course 4: Copywriting Essentials
- Module 1 - Copywriting Foundations
- Module 2 - Creativity with Copy
- Module 3 - Copywriting Techniques
- Module 4 - Writing for Digital
Assessment includes:
- In-module questions and activities
- Final online exam
This Content Marketing Certificate is perfect for:
Brand Side Marketers
- Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy
- Digital Producers / Digital Specialists / Content Publishers: that are responsible for the execution or planning of content in social channels
- Community Managers / Content Managers: content managers, editors, curators or moderators
Advertising Agency
- Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that craft ideas which are social by design and engage with the online consumers.
- Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns
Media Professionals
- Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online
