Talk to your consumers in a way they’ll listen to.
Discover the full scope of social media and content marketing and cover all elements of an effective content strategy.
In the modern marketing world, content is king, which is why content marketing training is so important. Having a content plan and an effective content strategy that communicates and engages consumers is vital to the success of a brand or business.
In this online content marketing certificate, you’ll learn to design a content plan, create and implement a successful content strategy that effectively engages consumers - and you'll receive a content marketing qualification. You’ll also delve into content creation - including copywriting and how to leverage social networks to engage consumers.
Duration: You have up to 6 months to complete this online certificate at your own pace.
Learn to:
- Create engaging content that cuts through and drives engagement
- Understand the social media landscape and major channels
- How to develop and implement an effective content strategy
- Channel plan and recognise the most suitable channels for your business
- Measure and optimise content
- Facilitate a connection with customers based on their purchase decision
- The relevant marketing techniques for effective content
- Understand and use content planning, distribution and amplification
Course covers:
Course 1: Content Marketing Strategy
- Module 1 - Content Marketing Overview
- Module 2 - Planning Content Strategy
- Module 3 - Mapping Content to Audience
- Module 4 - Content Creation and Production
- Module 5 - Content Distribution
- Module 6 - Measuring Content Marketing
Course 2: Content for Social Networks
- Module 1 - Social Media Channels
- Module 2 - Facebook
- Module 3 - Twitter
- Module 4 - Instagram
- Module 5 - YouTube
- Module 6 - LinkedIn
- Module 7 - Pinterest
- Module 8 - Emerging Channels
Course 3: Social Media Marketing Essentials
- Module 1 - The Social Media Landscape
- Module 2 - Campaign Analysis
- Module 3 - Campaign -Planning
- Module 4 - Content Creation
- Module 5 - – Content Distribution
- Module 6 - Managing Campaigns
Course 4: Copywriting Essentials
- Module 1 - Copywriting Foundations
- Module 2 - Creativity with Copy
- Module 3 - Copywriting Techniques
- Module 4 - Writing for Digital
Assessment includes:
- In-module questions and activities
- Final online exam
Who should do this certificate?
Brand Side Marketers
- Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy
- Digital Producers / Digital Specialists / Content Publishers: that are responsible for the execution or planning of content in social channels
- Community Managers / Content Managers: content managers, editors, curators or moderators
Advertising Agency
- Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that craft ideas which are social by design and engage with the online consumers.
- Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns
Media Professionals
- Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online
