Data Day 2018 Program

7.30 - 8.50
Delegate Breakfast - Sponsored by oOh!media

Reach one of Australia’s most valuable audiences: Chinese travellers

  • In an Australian media first, understand this lucrative and growing $10Bn Chinese Traveller market
  • Discover how they move around Australia
  • See how oOh! has unlocked this by combining mobile data and Out Of Home locations to reach this growing market
8.50 - 9.00
Conference Welcome
9.10 - 9.50
Creating the perfect mix of data, technology and marketing
  • Balancing data and technology with media and content strategy
  • Creating partnerships to share data and technology assets 
  • Five key tips to win budget and streamline investment
9.50 - 10.30
Going big – Data insights the game-changer in winning the race for customers
  • How is NAB using data to target and personalise products for new and existing customers
  • Using data driven measurement for marketing ROI
  • The journey so far – wins, lessons learnt, challenges and what’s next?
10.30 - 11.00
Morning Tea
Data & Analytics: Sponsored by ANZ
Marketing Strategy: Sponsored by Cheetah Digital
11.05 - 11.30
Reimagining data processing and warehousing
  • Unifying data – working towards a ‘one database, one platform’ model
  • Futureproofing data systems to enable agility and scalability
  • Insourcing data management solutions with help from global partners
Creating content around customer needs
  • Discover how to ensure your content achieves the right results
  • Learn data applications to tailor content around customer needs
  • Create engaging contextualised experiences
11.30 - 11.55
How a shopping centre gets closer to its shoppers: The challenge of intermediation
  • The importance of developing your data ethos
  • Aligning your big and small data
  • Maximising marketing effectiveness through metrics and insight
Targeting at scale: How to send bespoke marketing to more than 10 million members
  • Using data to step-change customer experience
  • Reaching customers at the point of consideration with communication they love
  • The multiplier impact of true personalisation
11.55 - 12.20
Showcase: The importance of individual-led insight
  • Understand the power of individual-led insight
  • Discover new richer insights for effective creative and media planning
  • Expand, not narrow, your audience with targeting
  • Create consumer intent before their journey has begun
How has AI changed marketing…and how AI should change marketing: Lessons from the IAG experience

Develop scientific literacy for marketers to engage effectively with AI and machine learning.

  • How we can understanding an AI system, and the goal it works towards
  • How AI systems have been deployed in digital marketing
  • The importance of the AI goal and how it is measured – understanding attribution
  • How AI can work to deliver incremental results
12.40 - 13.25
Converging technology, data and digital: Sponsored by Sitecore
Customer experience: Sponsored by Smart Video
13.25 - 13.50
Exploring Telstra's data-driven through-the-line (TTL) marketing measurements
  • Examining how Telstra measures data-driven TTL effectiveness
  • How can you maximise ROI on your TTL investment?
  • Top five tips for implementing TTL metrics
Optimising customer acquisition and on-boarding through personalisation and automation
13.50 - 14.15
Integrating technology, data and digital into one business unit
  • The journey for RAC to selecting and implementing Sitecore with the right operating model
  • Where are we now? What challenges do we still face, and where are we going?
Fuse customer data and social insights to grow your brand and drive record ROI
14.15 - 14.40
Growth through failing fast: How to drive company revenue via experiments
  • Leading with data – one experiment at a time
  • Develop an experimental culture
  • The testing marketer – curious, questioning and “opinion free.”
Analytics without borders: an agile approach
  • Using an agile approach to remove the borders between data scientists, customers and employees
  • Balancing customer expectations, new technology and privacy, security and trust considerations
  • How “agile data science” grows capability, creates career development pathways, and empowers the community.
15.00 - 15.20
Afternoon Tea
15.20 - 15.35
Data Day insights in real time
15.35 - 16.15
Ten tips for growing your brand with data
  • Overcoming common pitfalls when marketers use data
  • How to draw the right insights from the data that you have
  • Do you need innovative technology to thrive with data?
16.15 - 16.55
Facilitating the marriage of data science and marketing
  • Building impactful data sets to examine how audiences behave
  • Going beyond social listening tools with next-gen integrated marketing tools
  • Delivering the right content to the right people, at the right time
16.55 - 17.00
Closing remarks
17.00 - 18.00
Networking drinks & canapes