Data Day 2018 Program

7.30 - 8.50
Delegate Breakfast - Sponsored by oOh!media
Michaela Chan, Chief Marketing Officer, oOh!media
Paul Rybicki, Country Head, DataSpark Australia

Reach one of Australia’s most valuable audiences: Chinese travellers

  • In an Australian media first, understand this lucrative and growing $10Bn Chinese Traveller market
  • Discover how they move around Australia
  • See how oOh! has unlocked this by combining mobile data and Out Of Home locations to reach this growing market
8.50 - 9.00
Conference Welcome
Jodie Sangster, CEO, ADMA
9.00 - 9.10
Keynote sponsor welcome
Tom Braybrook, Strategy & Solutions Lead, Asia Pacific, Adobe
9.10 - 9.50
Creating the perfect mix of data, technology and marketing
Steve Lok, Head of Marketing Tech & Ops, The Economist
  • Balancing data and technology with media and content strategy
  • Creating partnerships to share data and technology assets 
  • Five key tips to win budget and streamline investment
9.50 - 10.30
Going big – Data insights the game-changer in winning the race for customers
Patrick McQuaid, General Manager Customer Data & Analytics, NAB
  • How is NAB using data to target and personalise products for new and existing customers
  • Using data driven measurement for marketing ROI
  • The journey so far – wins, lessons learnt, challenges and what’s next?
10.30 - 11.00
Morning Tea
Data & Analytics: Sponsored by ANZ
Moderated by:
Jeff Mentiplay, Head of Data Innovation & Partnerships, ANZ
Marketing Strategy: Sponsored by Cheetah Digital
Moderated by:
Billy Loizou, Director, Strategy & Innovation, Cheetah Digital
11.05 - 11.30
Reimagining data processing and warehousing
Kshira Saagar, Head of Analytics and Data Sciences, The Iconic
  • Unifying data – working towards a ‘one database, one platform’ model
  • Futureproofing data systems to enable agility and scalability
  • Insourcing data management solutions with help from global partners
Creating content around customer needs
Karen Giuliani, Head of Marketing, BT Financial Group
  • Discover how to ensure your content achieves the right results
  • Learn data applications to tailor content around customer needs
  • Create engaging contextualised experiences
11.30 - 11.55
How a shopping centre gets closer to its shoppers: The challenge of intermediation
Genevieve Elliott, General Manager of Data Science and Insights, Vicinity Centres
  • The importance of developing your data ethos
  • Aligning your big and small data
  • Maximising marketing effectiveness through metrics and insight
Targeting at scale: How to send bespoke marketing to more than 10 million members
Ingrid Maes, Director of Loyalty, Data & Direct Media, Woolworths Food Group
  • Using data to step-change customer experience
  • Reaching customers at the point of consideration with communication they love
  • The multiplier impact of true personalisation
11.55 - 12.20
Showcase: The importance of individual-led insight
Vaughan Chandler, Executive Manager, Red Planet
  • Understand the power of individual-led insight
  • Discover new richer insights for effective creative and media planning
  • Expand, not narrow, your audience with targeting
  • Create consumer intent before their journey has begun
How has AI changed marketing…and how AI should change marketing: Lessons from the IAG experience
Willem Paling, Director Media and Technology, IAG

Develop scientific literacy for marketers to engage effectively with AI and machine learning.

  • How we can understanding an AI system, and the goal it works towards
  • How AI systems have been deployed in digital marketing
  • The importance of the AI goal and how it is measured – understanding attribution
  • How AI can work to deliver incremental results
12.20 - 12.40
Q&A Discussion Panel: Data & Analytics Stream
Vaughan Chandler, Executive Manager, Red Planet
Genevieve Elliott, General Manager of Data Science and Insights, Vicinity Centres
Kshira Saagar, Head of Analytics and Data Sciences, The Iconic
Q&A Discussion Panel: Marketing Strategy Stream
Karen Giuliani, Head of Marketing, BT Financial Group
Ingrid Maes, Director of Loyalty, Data & Direct Media, Woolworths Food Group
Willem Paling, Director Media and Technology, IAG
12.40 - 13.25
Lunch
Converging technology, data and digital: Sponsored by Sitecore
Moderated by:
Jordan Reizes, Senior Marketing Director APJ, Sitecore
Customer experience: Sponsored by Smart Video
Moderated by:
Philip Cornwall, MC & Corporate Speaker
13.25 - 13.50
Exploring Telstra's data-driven through-the-line (TTL) marketing measurements
Liz Moore, Director of Research, Insights and Analytics, Telstra
  • Examining how Telstra measures data-driven TTL effectiveness
  • How can you maximise ROI on your TTL investment?
  • Top five tips for implementing TTL metrics
Optimising customer acquisition and on-boarding through personalisation and automation
Rodd Martin, CEO, SmartVideo
13.50 - 14.15
Integrating technology, data and digital into one business unit
Richard Quance, Senior Manager Digital, RAC WA
  • The journey for RAC to selecting and implementing Sitecore with the right operating model
  • Where are we now? What challenges do we still face, and where are we going?
Fuse customer data and social insights to grow your brand and drive record ROI
Lee Siefken, Director of Marketing, IHG
14.15 - 14.40
Growth through failing fast: How to drive company revenue via experiments
Everard Hunder, Group GM Marketing and Investor Relations, Monash IVF Group Limited
  • Leading with data – one experiment at a time
  • Develop an experimental culture
  • The testing marketer – curious, questioning and “opinion free.”
Analytics without borders: an agile approach
Emma Gray, Chief Data Officer, ANZ
  • Using an agile approach to remove the borders between data scientists, customers and employees
  • Balancing customer expectations, new technology and privacy, security and trust considerations
  • How “agile data science” grows capability, creates career development pathways, and empowers the community.
14.40 - 15.00
Q&A Discussion Panel: Converging Technology, Data & Digital Stream
Everard Hunder, Group GM Marketing and Investor Relations, Monash IVF Group Limited
Liz Moore, Director of Research, Insights and Analytics, Telstra
Richard Quance, Senior Manager Digital, RAC WA
Q&A Discussion Panel: Customer Experience Stream
Emma Gray, Chief Data Officer, ANZ
Rodd Martin, CEO, SmartVideo
Jodie Sangster, CEO, ADMA
Lee Siefken, Director of Marketing, IHG
15.00 - 15.20
Afternoon Tea
15.20 - 15.35
Data Day insights in real time
Ben Hanna, DOMO
15.35 - 16.15
Ten tips for growing your brand with data
Wendy Walker, Head of Marketing, Intuit
  • Overcoming common pitfalls when marketers use data
  • How to draw the right insights from the data that you have
  • Do you need innovative technology to thrive with data?
16.15 - 16.55
Facilitating the marriage of data science and marketing
Haile Owusu, Chief Data Scientist, Ziff Davis
  • Building impactful data sets to examine how audiences behave
  • Going beyond social listening tools with next-gen integrated marketing tools
  • Delivering the right content to the right people, at the right time
16.55 - 17.00
Closing remarks
Jodie Sangster, CEO, ADMA
17.00 - 18.00
Networking drinks & canapes