7.30
- 8.50
Delegate Breakfast - Sponsored by oOh!media
Reach one of Australia’s most valuable audiences: Chinese travellers
- In an Australian media first, understand this lucrative and growing $10Bn Chinese Traveller market
- Discover how they move around Australia
- See how oOh! has unlocked this by combining mobile data and Out Of Home locations to reach this growing market
8.50
- 9.00
Conference Welcome
9.00
- 9.10
Keynote sponsor welcome
9.10
- 9.50
Creating the perfect mix of data, technology and marketing
- Balancing data and technology with media and content strategy
- Creating partnerships to share data and technology assets
- Five key tips to win budget and streamline investment
9.50
- 10.30
Going big – Data insights the game-changer in winning the race for customers
- How is NAB using data to target and personalise products for new and existing customers
- Using data driven measurement for marketing ROI
- The journey so far – wins, lessons learnt, challenges and what’s next?
10.30
-
11.00
Morning Tea
Data & Analytics: Sponsored by ANZ
Marketing Strategy: Sponsored by Cheetah Digital
11.05
- 11.30
Reimagining data processing and warehousing
- Unifying data – working towards a ‘one database, one platform’ model
- Futureproofing data systems to enable agility and scalability
- Insourcing data management solutions with help from global partners
Creating content around customer needs
- Discover how to ensure your content achieves the right results
- Learn data applications to tailor content around customer needs
- Create engaging contextualised experiences
11.30
- 11.55
How a shopping centre gets closer to its shoppers: The challenge of intermediation
- The importance of developing your data ethos
- Aligning your big and small data
- Maximising marketing effectiveness through metrics and insight
Targeting at scale: How to send bespoke marketing to more than 10 million members
- Using data to step-change customer experience
- Reaching customers at the point of consideration with communication they love
- The multiplier impact of true personalisation
11.55
- 12.20
Showcase: The importance of individual-led insight
- Understand the power of individual-led insight
- Discover new richer insights for effective creative and media planning
- Expand, not narrow, your audience with targeting
- Create consumer intent before their journey has begun
How has AI changed marketing…and how AI should change marketing: Lessons from the IAG experience
Develop scientific literacy for marketers to engage effectively with AI and machine learning.
- How we can understanding an AI system, and the goal it works towards
- How AI systems have been deployed in digital marketing
- The importance of the AI goal and how it is measured – understanding attribution
- How AI can work to deliver incremental results
12.20
- 12.40
Q&A Discussion Panel: Data & Analytics Stream
Q&A Discussion Panel: Marketing Strategy Stream
12.40
-
13.25
Lunch
Converging technology, data and digital: Sponsored by Sitecore
Moderated by:
Customer experience: Sponsored by Smart Video
Moderated by:
13.25
- 13.50
Exploring Telstra's data-driven through-the-line (TTL) marketing measurements
- Examining how Telstra measures data-driven TTL effectiveness
- How can you maximise ROI on your TTL investment?
- Top five tips for implementing TTL metrics
Optimising customer acquisition and on-boarding through personalisation and automation
13.50
- 14.15
Integrating technology, data and digital into one business unit
- The journey for RAC to selecting and implementing Sitecore with the right operating model
- Where are we now? What challenges do we still face, and where are we going?
Fuse customer data and social insights to grow your brand and drive record ROI
14.15
- 14.40
Growth through failing fast: How to drive company revenue via experiments
- Leading with data – one experiment at a time
- Develop an experimental culture
- The testing marketer – curious, questioning and “opinion free.”
Analytics without borders: an agile approach
- Using an agile approach to remove the borders between data scientists, customers and employees
- Balancing customer expectations, new technology and privacy, security and trust considerations
- How “agile data science” grows capability, creates career development pathways, and empowers the community.
14.40
- 15.00
Q&A Discussion Panel: Converging Technology, Data & Digital Stream
Q&A Discussion Panel: Customer Experience Stream
15.00
-
15.20
Afternoon Tea
15.20
- 15.35
Data Day insights in real time
15.35
- 16.15
Ten tips for growing your brand with data
- Overcoming common pitfalls when marketers use data
- How to draw the right insights from the data that you have
- Do you need innovative technology to thrive with data?
16.15
- 16.55
Facilitating the marriage of data science and marketing
- Building impactful data sets to examine how audiences behave
- Going beyond social listening tools with next-gen integrated marketing tools
- Delivering the right content to the right people, at the right time
16.55
- 17.00
Closing remarks
17.00
-
18.00
Networking drinks & canapes