The best use of data analytics or market insight in creating, targeting and proving the value of a campaign. Demonstrate where data insight has created real value in direct response activity. Open for any medium.
Data Analytics & Planning
Where data-driven customer insight has driven or contributed significantly to improve marketing operations and support. Creativity in this instance could be in a new approach, a different combination of data sets that supports better insight or simply a new algorithm that delivers superior insight. Results will ultimately deliver a bottom line benefit in terms of reduced costs or greater revenue via any aspect of the marketing mix including pricing, promotion, distribution, location, product development, and process and people management.
For data visualisations that clearly communicate, suit the kind of data used and aid decision-making. The data visualisation may be interactive or static but all would have enhanced understanding and the communication of data insight. This includes both internal, business or client focused executions and external, consumer or public focused Data Visualisation. Eg. Loan calculators, marketing dashboards.