"A very boring/low interest category that we were 'bowled' over by this campaign."
To re-establish Campbell's Soup's cultural relevance, increase brand awareness and increase sales.
TKT Sydney created Campbell's SoupTube: a YouTube pre-roll campaign with over 1,700 highly targeted, individual executions; each one themed to match the video viewers were attempting to watch.
TKT Sydney took YouTube's most invasive ad-format; the pre-roll, and turned it into the most relevant. They used beta technology from Google to generate thousands of highly targeted YouTube pre-roll ads in real-time, ultimately demonstrating countless numbers of occasions to eat Campbell's Soup through relevant and timely placed ads.
- Video view rate of 92.86%
- 24.7% lift in Ad Recall
- 6.9% lift in Brand Awareness
- 55.6% increase in value sales of Cambell's Simply Soups
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