"GLC - hit the mark with creativity and results"
"The hologram was an innovative way to get the attention of recipients and deliver sales."
To launch the innovative Mercedes-Benz GLC in a way that challenged the competition and positioned it as a market leader for other SUVs to follow.
To create a hologram. 14,913 people received the piece which contained a die-cut Perspex which they assembled themselves into a pyramid. Then by visiting a custom build microsite and placing the pyramid on their phone or tablet they were able to view a film about the car's concept, projected as a 3D hologram.
- Overall, the GLC online experience contributed to a 20.67% increase in total Mercedes-Benz test drives across the period of the campaign
- Overall 14,913 DM packs were sent and there were over 17,904 views of the hologram film
- Average time on site was over 3 minutes (19% higher than Google's category benchmark)
- Delivered 131% over the sales targets
ID Database Marketing
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