Data Analytics & Planning
"A great approach from a non-traditional data player but showing how insights can be gleaned from broader mediums such as social media."
To sell more of KFC's famous chips than previous '$1 Chips' promotion periods.
Ogilvy Australia developed 90 ways to say "$1 Chips" based on 18 behavioural principles. Following a pre-test in social media, they created a radio spot from their most successful proposition, "maximum of 4-per-transaction" – and made it the idea.
- 56% increase in "$1 Chips" sales versus same campaign period in 2014
- 87% increase in 4 x '$1 Chips' transactions versus 29% nationally
- Earned a permanent behavioural test-market in South Australia
What do award judges look for?
Whether it's your first entry or you've done it a hundred times, pick up valuable tips and tricks to improve your chances at a coveted award with IQ's How to Win an Award Course. The next class runs 10 November in Sydney.