Information and Toolkits to keep you up to date
We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.
Our work includes news stories, content, webinars, masterclasses and training courses to keep the data-driven marketing community up to date with compliance issues. Our regulatory working group advocates on behalf of data-driven marketers to governments and regulators like the OAIC or ACCC. Whether it’s topics like privacy, data handling, running trade promotions, best practices for making claims when advertising or marketing or understanding changing technology, we’re the industry body that keeps you informed.
As always, it’s prudent to seek legal advice for your specific business, industry and marketing project. The best brands and businesses go beyond what is legal to do what is right.
The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission.
The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.
Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here.
Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails.
The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act.
Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.
