. BUY TICKETS NOW UNLOCKINGPERSONALISATIONAND AUTOMATION Build the practical skill set neededto drive personalisation and automationin your organisation. Starts 2 September Six Reasons Why You Need to Be at ADMA’s Global Forum 2025 Join us at ADMA Global Forum 2025 to explore the future of marketing with industry leaders. FIND OUT MORE Welcome to ADMA Australia's largest marketing and advertising association brands represented online and live courses marketing community LEARN MORE ABOUT ADMA Article 21st Aug 2020 4 mins Top 3 Skills for Junior Marketers in 2020 Early career marketers in 2020 are working in strange times - pandemics, lockdowns and economic uncertainty have escalated consumers’ love of contactless digital channels, accelerating the changes wrought across the marketing industry over the last five years. 21st Aug 2020 6 mins Brand Marketing in a Post-Covid World For brand marketers wanting to build lasting relationships with customers, the Coronavirus pandemic has accelerated the adoption of digital channels - but some experts are warning COVID-19 is going to change not only marketing, but the way we live, work and buy, forever. 05th Aug 2020 7 mins What does the end of third party cookies on Google mean to marketers? On January 14, 2020, Google announced its plan to join Safari and Firefox in blocking third-party cookies in its Chrome web browser. Unlike others, Google intends to take a phased approach to this over two years. Data 04th Aug 2020 7 mins ADMA to gather information and case studies for ACCC digital advertising inquiry The datafication of advertising has forever changed the marketing landscape, with Australia’s ACCC investigating the fairness of online advertising. 29th Jul 2020 3 mins RFM Analysis: Customer Base Segmentation in Email Marketing Even as customer segmentation becomes more popular among email marketing professionals, companies often find themselves struggling to use data tools and segment their audience accurately. Article 20th Jul 2020 15 mins What is SEO and How to Build A Strategy for Your Business How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyses, and ranks your content. Load More Courses across the digital landscape What would you like to learn? Customer Experience Marketing Technology Compliance Campaign Integration Insights Learnings VIEW COURSE CALENDAR Become an ADMA member Join ADMA today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits. Get connected with the members of the largest marketing association in the Asia Pacific Get exclusive offers and access to our flagship events, webinars, whitepapers and resources. Get significant discounts to IQ courses and an education framework that puts you on the path to success SEE MEMBER BENEFITS Explore our latest Regulatory & Compliance resources Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration. Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement. Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Article 21st Aug 2020 4 mins Top 3 Skills for Junior Marketers in 2020 Early career marketers in 2020 are working in strange times - pandemics, lockdowns and economic uncertainty have escalated consumers’ love of contactless digital channels, accelerating the changes wrought across the marketing industry over the last five years.
21st Aug 2020 6 mins Brand Marketing in a Post-Covid World For brand marketers wanting to build lasting relationships with customers, the Coronavirus pandemic has accelerated the adoption of digital channels - but some experts are warning COVID-19 is going to change not only marketing, but the way we live, work and buy, forever.
05th Aug 2020 7 mins What does the end of third party cookies on Google mean to marketers? On January 14, 2020, Google announced its plan to join Safari and Firefox in blocking third-party cookies in its Chrome web browser. Unlike others, Google intends to take a phased approach to this over two years.
Data 04th Aug 2020 7 mins ADMA to gather information and case studies for ACCC digital advertising inquiry The datafication of advertising has forever changed the marketing landscape, with Australia’s ACCC investigating the fairness of online advertising.
29th Jul 2020 3 mins RFM Analysis: Customer Base Segmentation in Email Marketing Even as customer segmentation becomes more popular among email marketing professionals, companies often find themselves struggling to use data tools and segment their audience accurately.
Article 20th Jul 2020 15 mins What is SEO and How to Build A Strategy for Your Business How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyses, and ranks your content.
Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.