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CMO Crib Sheet - Tracking Pixels and Privacy Obligations
The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view.

CMO Crib Sheet - Scams Prevention Framework
The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view.

CMO Crib Sheet - Overview of Privacy Reform and Enforcement
The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view.

CMO Crib Sheet - Enforcement Powers of the OAIC
The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view.

CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI)
Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view.

Authority Member Samantha Yorke speaking about the role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws.
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