Home Resources Six Reasons Why You Need to Be at ADMA’s Global Forum 2025 Six Reasons Why You Need to Be at ADMA’s Global Forum 2025Join us at ADMA Global Forum 2025, where the industry’s powerhouse thought leaders come together to tackle the biggest challenges shaping the future of marketing. The theme, ‘Elevate – for marketing’s next horizon’, focuses on addressing how we empower marketers to sharpen their edge, build capability, and embrace strategic transformation in an industry reshaped by disruption, innovation and accelerating complexity.To address the marketing capability crisis and tackle the larger issues transforming our industry such as shifting consumers expectations, AI and regulatory reforms, we have revealed an extraordinary lineup of speakers to form a carefully curated program of expert-led sessions.And if that’s not enough and you’re still looking for a reason to secure your spot, here are six… 1. Hear from top marketing minds including:Holly Ransom, Founder and CEO of Emergent and this year’s Master of Ceremonies.Tom Goodwin is a renowned digital business transformation specialist, futurist, bestselling author and respected voice in the industry. Tom has extensive experience in leveraging technology for consumer-centric product innovation and will share his expertise and insights on how things in our industry are shifting globally.Todd Sampson, an adventurer, award-winning documentary-maker, television presenter and businessman. The Financial Review and News Limited ranked him as one of the most influential executives in Australia.Kate Blythe joined MECCA in August 2020 as the Chief Marketing Officer with previous experiences as the Chief Content Officer at Matches Fashion and has held senior editorial roles at Net-a-Porter and ELLE Magazine.Susan Press, a seasoned marketing leader with over 20 years of experience building and revitalising some of Australia and New Zealand’s most iconic consumer brands. Natalie Lockwood, Chief Marketing Officer at NAB, is an accomplished marketing leader and has spent her career working in Australia and Asia Pacific in the financial services and payments industry.Emma Jensen is the Vice President for Small Business at Optus, and is a highly experienced leader with a strong track record in driving business transformation and growth outcomes.2. Conquer the challenges of the evolving marketing landscapeBuilt for marketers, by marketers, this highly anticipated event will deliver exactly what the industry needs – practical insights and takeaways that are immediately actionable and genuinely transformative. ADMA Global Forum 2025 will explore future-proofing marketing talent, enhancing omni-channel customer experiences, and navigating the evolving regulatory landscape with clarity and compliance. 3. Connect and learn from industry peersADMA Global Forum 2025 not only brings together the industry’s most provocative thought leaders, it also provides the opportunity to learn and connect face-to-face with industry peers. The end of the day is dedicated to networking and drinks amongst all your peers and with an unmatched concentration of CMOs and senior marketing leaders all in one place, you’ll want to be in the room. 4. Advance your marketing careerContinued learning and development are essential in our ever-evolving marketing industry. ADMA Global Forum 2025 is a future-focused unique opportunity to explore the most pressing issues shaping our industry. You are also given the chance to connect with influential thought leaders, sparking meaningful dialogue and learnings to help you immediately in your role and to Elevate for marketing’s next horizon. 5. Don’t get left out…Tickets are already selling fast for this twice sold-out event. Be sure to secure your place today.Can’t make it in person? A flexible livestreaming ticket option, enabling virtual access to the morning, afternoon or the full-day program is also available. 6. Student ticketsFor the first time we are introducing student tickets. Marketing students are now able to purchase live-stream tickets at a discounted price. Discover how marketers learn and impress your future employers by being up to date with industry knowledge and future-fit insights to make you job ready. Click here to be part of Global Forum and get ready to Elevate for the Future of Marketing. 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Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead. Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores. Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data. Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem. Article 07th Jul 2022 5 mins Leaders, are your marketing teams ready to support your FY2023 ambitions? Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV. 06th Jul 2022 25 Download the ADMA IQ Course Guide ADMA IQ's Course Guide is now available - download your copy here. 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Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead.
Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores.
Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data.
Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem.
Article 07th Jul 2022 5 mins Leaders, are your marketing teams ready to support your FY2023 ambitions? Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV.
06th Jul 2022 25 Download the ADMA IQ Course Guide ADMA IQ's Course Guide is now available - download your copy here.