Home Resources Six Reasons Why You Need to Be at ADMA’s Global Forum 2025 Six Reasons Why You Need to Be at ADMA’s Global Forum 2025Join us at ADMA Global Forum 2025, where the industry’s powerhouse thought leaders come together to tackle the biggest challenges shaping the future of marketing. The theme, ‘Elevate – for marketing’s next horizon’, focuses on addressing how we empower marketers to sharpen their edge, build capability, and embrace strategic transformation in an industry reshaped by disruption, innovation and accelerating complexity.To address the marketing capability crisis and tackle the larger issues transforming our industry such as shifting consumers expectations, AI and regulatory reforms, we have revealed an extraordinary lineup of speakers to form a carefully curated program of expert-led sessions.And if that’s not enough and you’re still looking for a reason to secure your spot, here are six… 1. Hear from top marketing minds including:Holly Ransom, Founder and CEO of Emergent and this year’s Master of Ceremonies.Tom Goodwin is a renowned digital business transformation specialist, futurist, bestselling author and respected voice in the industry. Tom has extensive experience in leveraging technology for consumer-centric product innovation and will share his expertise and insights on how things in our industry are shifting globally.Todd Sampson, an adventurer, award-winning documentary-maker, television presenter and businessman. The Financial Review and News Limited ranked him as one of the most influential executives in Australia.Kate Blythe joined MECCA in August 2020 as the Chief Marketing Officer with previous experiences as the Chief Content Officer at Matches Fashion and has held senior editorial roles at Net-a-Porter and ELLE Magazine.Susan Press, a seasoned marketing leader with over 20 years of experience building and revitalising some of Australia and New Zealand’s most iconic consumer brands. Natalie Lockwood, Chief Marketing Officer at NAB, is an accomplished marketing leader and has spent her career working in Australia and Asia Pacific in the financial services and payments industry.Emma Jensen is the Vice President for Small Business at Optus, and is a highly experienced leader with a strong track record in driving business transformation and growth outcomes.2. Conquer the challenges of the evolving marketing landscapeBuilt for marketers, by marketers, this highly anticipated event will deliver exactly what the industry needs – practical insights and takeaways that are immediately actionable and genuinely transformative. ADMA Global Forum 2025 will explore future-proofing marketing talent, enhancing omni-channel customer experiences, and navigating the evolving regulatory landscape with clarity and compliance. 3. Connect and learn from industry peersADMA Global Forum 2025 not only brings together the industry’s most provocative thought leaders, it also provides the opportunity to learn and connect face-to-face with industry peers. The end of the day is dedicated to networking and drinks amongst all your peers and with an unmatched concentration of CMOs and senior marketing leaders all in one place, you’ll want to be in the room. 4. Advance your marketing careerContinued learning and development are essential in our ever-evolving marketing industry. ADMA Global Forum 2025 is a future-focused unique opportunity to explore the most pressing issues shaping our industry. You are also given the chance to connect with influential thought leaders, sparking meaningful dialogue and learnings to help you immediately in your role and to Elevate for marketing’s next horizon. 5. Don’t get left out…Tickets are already selling fast for this twice sold-out event. Be sure to secure your place today.Can’t make it in person? A flexible livestreaming ticket option, enabling virtual access to the morning, afternoon or the full-day program is also available. 6. Student ticketsFor the first time we are introducing student tickets. Marketing students are now able to purchase live-stream tickets at a discounted price. Discover how marketers learn and impress your future employers by being up to date with industry knowledge and future-fit insights to make you job ready. Click here to be part of Global Forum and get ready to Elevate for the Future of Marketing. 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Sweeping statements about the size and scope of discounts and ‘sitewide’ or ‘storewide’ sales should be navigated with caution. Article 30th Jul 2025 8 minutes The Weakest Link Series: The Board The role the board plays in the data privacy chain is a critical one. As the governing body responsible for setting organisational direction and holding executive teams accountable, the board is uniquely positioned to influence how privacy is prioritised, funded, and enforced. Yet despite this authority, many boards remain a passive or under-informed participant in the data privacy conversation. Article 24th Jul 2025 5 minutes ‘AI isn’t a magic wand’: Tom Goodwin on fear, hype and why it’s time to get ambitious again Ahead of his return to the ADMA Global Forum on 9 September, bestselling author, consultant and marketing provocateur Tom Goodwin shares why AI won’t save the industry, and what marketers really need to focus on instead. Press-release 24th Jul 2025 16 mins Todd Sampson and MECCA’s Kate Blythe Confirmed as Latest Keynote Speakers for ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has revealed renowned marketing veteran and TV personality Todd Sampson as the closing keynote for ADMA Global Forum 2025. Joining him in a packed lineup of incredible marketing talent is Kate Blythe, Chief Marketing Officer at MECCA, while leaders from Optus, PepsiCo and NAB will also take the stage. Press-release 22nd Jul 2025 10 mins ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners. Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Load More
Article 30th Jul 2025 8 minutes Australian retailers be warned of pricing pitfalls For many businesses, EOFY, Black Friday and Boxing Day are the biggest campaign and sale periods in their marketing calendars. However, businesses engaging in sale frenzies should be warned. Sweeping statements about the size and scope of discounts and ‘sitewide’ or ‘storewide’ sales should be navigated with caution.
Article 30th Jul 2025 8 minutes The Weakest Link Series: The Board The role the board plays in the data privacy chain is a critical one. As the governing body responsible for setting organisational direction and holding executive teams accountable, the board is uniquely positioned to influence how privacy is prioritised, funded, and enforced. Yet despite this authority, many boards remain a passive or under-informed participant in the data privacy conversation.
Article 24th Jul 2025 5 minutes ‘AI isn’t a magic wand’: Tom Goodwin on fear, hype and why it’s time to get ambitious again Ahead of his return to the ADMA Global Forum on 9 September, bestselling author, consultant and marketing provocateur Tom Goodwin shares why AI won’t save the industry, and what marketers really need to focus on instead.
Press-release 24th Jul 2025 16 mins Todd Sampson and MECCA’s Kate Blythe Confirmed as Latest Keynote Speakers for ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has revealed renowned marketing veteran and TV personality Todd Sampson as the closing keynote for ADMA Global Forum 2025. Joining him in a packed lineup of incredible marketing talent is Kate Blythe, Chief Marketing Officer at MECCA, while leaders from Optus, PepsiCo and NAB will also take the stage.
Press-release 22nd Jul 2025 10 mins ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners.
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.