Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Article 18th Mar 2025 8 mins Why Australian businesses don’t need to wait for AI regulation As AI adoption accelerates, Australian businesses are grappling with questions of responsibility, risk, and regulation - with many not recognising that existing legal frameworks already provide a solid foundation for responsible AI use. Dr. Rob Nicholls, Manager, Regulatory and Advocacy at ADMA, explores how businesses can take a proactive approach. Article 30th Jan 2025 15 mins The Privacy Series: Understanding Consent To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 25th Nov 2024 9 mins The Privacy Series: Pixels perpetuating privacy concerns To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Article 18th Mar 2025 8 mins Why Australian businesses don’t need to wait for AI regulation As AI adoption accelerates, Australian businesses are grappling with questions of responsibility, risk, and regulation - with many not recognising that existing legal frameworks already provide a solid foundation for responsible AI use. Dr. Rob Nicholls, Manager, Regulatory and Advocacy at ADMA, explores how businesses can take a proactive approach.
Article 30th Jan 2025 15 mins The Privacy Series: Understanding Consent To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 25th Nov 2024 9 mins The Privacy Series: Pixels perpetuating privacy concerns To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.