Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 18th Sep 2017 10 mins What you need to know about running a competition Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost brand and product visibility. A Trade Promotion is a free-entry competition held by a business to promote its goods or services. 08th Aug 2017 3 mins Government increases penalties for failure to comply with Privacy Act and Spam Act As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law. Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry. Article 15th Feb 2017 4 mins Privacy, metadata and the new landscape In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 17th Jan 2017 7 mins How to: Ensure your unsubscribe facility works To ensure that consumers are protected by, and marketers comply with the Spam Act 2003, every commercial electronic message sent in Australia must contain an unsubscribe facility. Article 04th Oct 2016 10 mins The Privacy Act - Spam Read an overview of the Spam Act and learn about types of consent, identity and unsubscribe facilities. Load More
Article 18th Sep 2017 10 mins What you need to know about running a competition Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost brand and product visibility. A Trade Promotion is a free-entry competition held by a business to promote its goods or services.
08th Aug 2017 3 mins Government increases penalties for failure to comply with Privacy Act and Spam Act As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law.
Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry.
Article 15th Feb 2017 4 mins Privacy, metadata and the new landscape In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 17th Jan 2017 7 mins How to: Ensure your unsubscribe facility works To ensure that consumers are protected by, and marketers comply with the Spam Act 2003, every commercial electronic message sent in Australia must contain an unsubscribe facility.
Article 04th Oct 2016 10 mins The Privacy Act - Spam Read an overview of the Spam Act and learn about types of consent, identity and unsubscribe facilities.