Leaders, are your marketing teams ready to support your FY2023 ambitions?
With fresh aspirations come new skillsets needed to achieve your FY2023 goals.
Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive — a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV.
Building capability within your existing people is the ideal way to upskill your team while also building employee loyalty. It shows you value your team members, and want them to play a key role in the future success of your organisation.
Rather than taking a one-size-fits-all approach, once you know your team's strengths and skills gaps, you can develop a training plan to address these — building on what people do well and bridging marketing skills gaps that may be lacking.
Investing in your marketing dream team means you will better position your business to conduct strategic, results-driven marketing, contributing to the business bottom line and keeping you competitive.
With the marketing landscape constantly evolving, it pays to ensure your team keeps up with new marketing developments and opportunities, ultimately benefiting your business and reflecting on your performance as a leader.
At ADMA, we have a full range of highly acclaimed courses designed by subject-matter experts. The curriculum is powered by the ADMA Marketing Skills Assessment - a tool that we’ve developed in collaboration with the country's brightest marketing minds.
The ADMA Skills Assessment will give you a realistic 360 evaluation of your team’s capabilities and skills gaps. Knowing what you want to achieve for this new financial year, we can accurately recommend which skills and courses you should consider investing in for your team’s development.
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Joshua Lowcock from UM explains why regulatory success depends on a unified approach and how creative marketing can set businesses up for the future.
Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry.
Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV.
In a series with ADMA, Mediaweek spoke with Kate Young – the head of customer centricity and capability at ANZ – about their partnership with ADMA and the importance of upskilling for marketers and business leaders.
“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” - Eleanor Roosevelt.
In a volatile and uncertain environment, marketers must focus on customers and adapt the way they engage with them to drive growth.
