BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 08th Aug 2017 3 mins Government increases penalties for failure to comply with Privacy Act and Spam Act As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law. Article 11th Jul 2017 6 mins Do ads that tug at our heartstrings really make us buy more? - The Brightest Minds series So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings. Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry. Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android. Article 13th Mar 2017 5 mins How Coca-Cola uses data to supercharge its superbrand status For 130 years, Coca-Cola has been a brand that is well-loved by the young and old in all corners of the globe. But resting on its laurels alone with a traditional marketing strategy wasn’t going Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
08th Aug 2017 3 mins Government increases penalties for failure to comply with Privacy Act and Spam Act As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law.
Article 11th Jul 2017 6 mins Do ads that tug at our heartstrings really make us buy more? - The Brightest Minds series So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings.
Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry.
Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android.
Article 13th Mar 2017 5 mins How Coca-Cola uses data to supercharge its superbrand status For 130 years, Coca-Cola has been a brand that is well-loved by the young and old in all corners of the globe. But resting on its laurels alone with a traditional marketing strategy wasn’t going
Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management.