BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 26th Mar 2018 Restoring the decay in trust and truth In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour. Article 16th Feb 2018 6 mins Long-term vs short-term marketing campaigns Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term. Article 13th Feb 2018 15 mins Analysts with soft skills in high demand, says IAPA research Businesses continue to harness the power of data to derive insights and inform strategies. This has increased demand for analytics professionals at both entry and managerial levels and pushed up salaries, according to the newly released IAPA Skills & Salary Survey 2017. Article 09th Feb 2018 Notifiable Data Breaches Response Plan This resource, available to members, provides organisations with a plan for possible data breaches, in accordance with the new Notifiable Data Breaches regulations. Article 09th Feb 2018 5 mins Notifiable Data Breaches (NDB) Scheme - Tools and resources In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 26th Mar 2018 Restoring the decay in trust and truth In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour.
Article 16th Feb 2018 6 mins Long-term vs short-term marketing campaigns Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term.
Article 13th Feb 2018 15 mins Analysts with soft skills in high demand, says IAPA research Businesses continue to harness the power of data to derive insights and inform strategies. This has increased demand for analytics professionals at both entry and managerial levels and pushed up salaries, according to the newly released IAPA Skills & Salary Survey 2017.
Article 09th Feb 2018 Notifiable Data Breaches Response Plan This resource, available to members, provides organisations with a plan for possible data breaches, in accordance with the new Notifiable Data Breaches regulations.
Article 09th Feb 2018 5 mins Notifiable Data Breaches (NDB) Scheme - Tools and resources In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.