BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 16th Nov 2021 Three ways data has changed marketing Data analytics has changed marketing in fundamental ways. It has changed the expectations of and requirements for marketing leaders and, perhaps most importantly, made the customer the driver of much of the innovation in the market. Article 16th Nov 2021 How to deliver a great customer experience There is a lot of talk and debate about ‘Customer Experience’. What it isn’t, what it is…and more often than not, how a new and easy to install piece of marketing technology will solve all of your CX objectives! Article 16th Nov 2021 ADMA shares learnings from 2020 and predictions for the future. ADMA reached out to some key leaders in our community to understand where they were at the end of this year. 16th Nov 2021 7 mins The role of Copywriting in times of crisis As marketers, we play an important part in how our brands communicate with customers. It is our responsibility to make sure the words our customers hear or read from us align with our purpose and values. 16th Nov 2021 10 mins Download the Glossary of Digital Marketing Terms Download the Glossary of Digital Marketing Terms Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 16th Nov 2021 Three ways data has changed marketing Data analytics has changed marketing in fundamental ways. It has changed the expectations of and requirements for marketing leaders and, perhaps most importantly, made the customer the driver of much of the innovation in the market.
Article 16th Nov 2021 How to deliver a great customer experience There is a lot of talk and debate about ‘Customer Experience’. What it isn’t, what it is…and more often than not, how a new and easy to install piece of marketing technology will solve all of your CX objectives!
Article 16th Nov 2021 ADMA shares learnings from 2020 and predictions for the future. ADMA reached out to some key leaders in our community to understand where they were at the end of this year.
16th Nov 2021 7 mins The role of Copywriting in times of crisis As marketers, we play an important part in how our brands communicate with customers. It is our responsibility to make sure the words our customers hear or read from us align with our purpose and values.
16th Nov 2021 10 mins Download the Glossary of Digital Marketing Terms Download the Glossary of Digital Marketing Terms
Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry.