BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations. Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google. Article 28th Nov 2022 13 mins 5 marketing metrics groups worth your attention Measuring the effectiveness of your marketing campaigns is important to make sure you reach your goals. But which metrics are worth paying attention to? Article 24th Nov 2022 11 mins The Privacy Act is set for its biggest overhaul ever. Here's how to get ready now. The Privacy Act is set for its biggest overhaul since its inception in 1988. The good news is being proactive now will pay dividends when the changes happen. Article 10th Nov 2022 11 mins The costs of having a data breach just increased (officially) The Privacy Legislation Amendment (Enforcement and other Measures) Bill 2022 (Bill) is now law. The key impact of the Bill is to increase the maximum civil penalty which relate to ‘serious or repeated breaches of the 13 APPs, or the notifiable data breach scheme. Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations.
Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google.
Article 28th Nov 2022 13 mins 5 marketing metrics groups worth your attention Measuring the effectiveness of your marketing campaigns is important to make sure you reach your goals. But which metrics are worth paying attention to?
Article 24th Nov 2022 11 mins The Privacy Act is set for its biggest overhaul ever. Here's how to get ready now. The Privacy Act is set for its biggest overhaul since its inception in 1988. The good news is being proactive now will pay dividends when the changes happen.
Article 10th Nov 2022 11 mins The costs of having a data breach just increased (officially) The Privacy Legislation Amendment (Enforcement and other Measures) Bill 2022 (Bill) is now law. The key impact of the Bill is to increase the maximum civil penalty which relate to ‘serious or repeated breaches of the 13 APPs, or the notifiable data breach scheme.
Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'.