Home Sharyn Smith Sharyn Smith CEO and Founder, Social Soup Sharyn Smith is the CEO and Founder of Social Soup, Australia’s largest, award-winning, influencer marketing company. Social Soup has pioneered the influencer marketplace for over 12 years and conducted 500+ influencer campaigns, giving unparalleled experience spanning a vast number of categories from beauty, FMCG, banking, alcohol, technology, fashion and pharmaceuticals - along with many not for profit organisations. Sharyn believes our social connections shape our world, behaviour and even our happiness. As an entrepreneur, strategist, behavioural scientist, and self-professed data junkie Sharyn has led the development of Social Soup through dramatically changing environments, built world-class measurement programs with continued technology innovation. Sharyn is an experienced lecturer, public speaker and authority on Influence, Social Strategy, and Entrepreneurship. Her company Social Soup is a BRW Fast Starter and winner of the Telstra Business Awards People’s Choice.