An English Lit graduate, Oli worked for AOL after leaving uni as the Features Editor of their men’s lifestyle channel Asylum.com. He then moved to TNT Multimedia as Digital Lead, heading their magazine website and helping to develop commercial channels, as well as contributing to the magazine. He moved to Melbourne in November 2013 and began work as Social Content Manager at Sportsbet in 2014. Since then he and his team have developed the Sportsbet social voice into the leading social brand in Australia, across all metrics.
A journalist and editor by trade, Oli joined Sportsbet in 2014 and entered the social space. He built and led Sportsbet’s social content team, developing the strategy which has seen Sportsbet become the leading social brand in Australia across almost all metrics.