Mark Frain is One of Australia's most respected sales executives, previously heading up all of MCN's National and State based sales and marketing functions he now holds the CEO role.
Mark has been a driving force behind the redefinition of the television advertising model in Australia, overseeing the rollout of MCN's market leading trading platform LandMark and the world's first integrated programmatic private marketplace for TV. Mark has also led the conversation around the mindshift from a traditional television spend to an 'all video' media buy, the growth of Programmatic TV and true, linear Addressable TV. Mark has diverse global experience across sales, strategic planning and commercial development. Prior to joining MCN, he worked on agency side and as a media strategist within the UK and Australian market.