Home Lucio Ribeiro Lucio Riberio | Director of Technology Innovation and Activation at Optus. Lucio Ribeiro is Optus's Director of Technology and Innovation. His work involves identifying and developing new technologies and new use cases for 5G and connectivity. Before Optus, Lucio was a consultant in digital transformation. His consultancy work involved Financial Services, Retail, Automotive and FMCG, with clients like Goldman Sachs, Mercedes-Benz, MINI/BMW, Mondelez, AMP and Vicinity Centres. During his career, Lucio was elected by public vote as one of the top 100 most influential Online Marketers in the world by Marketing Today. He is also a former University Lecturer in A.I and Digital Marketing. Graduated in Law with MBA and further specialisation in Innovation and AI with MIT Sloan. Lucio Riberio is a member of ADMA's Education Working Group.