Louis Martin General Manager of Privacy and Customer Trust at Wesfarmers One Digital Louis Martin is the General Manager of Privacy and Customer Trust at Wesfarmers OneDigital. He is a foundation member of the leadership team that established Wesfarmers digitally native businesses, including the OnePass membership program, the OneData advanced analytics teams and data assets, and the OneReach retail media network. His remit includes privacy, data governance risk and compliance, responsible AI and legal. Louis’ previous roles at Wesfarmers ranged from data and digital policy to sustainability, corporate affairs, and First Nations affairs, plus time in the Wesfarmers legal team where he worked on a broad range of data and digital initiatives including establishing the Flybuys loyalty program joint venture between Wesfarmers and Coles. He has also been a member of the CSIRO’s Responsible AI Think Tank. Louis Martin is a member of ADMA's Regulatory and Advocacy Working Group.
Louis Martin General Manager of Privacy and Customer Trust at Wesfarmers One Digital Louis Martin is the General Manager of Privacy and Customer Trust at Wesfarmers OneDigital. He is a foundation member of the leadership team that established Wesfarmers digitally native businesses, including the OnePass membership program, the OneData advanced analytics teams and data assets, and the OneReach retail media network. His remit includes privacy, data governance risk and compliance, responsible AI and legal. Louis’ previous roles at Wesfarmers ranged from data and digital policy to sustainability, corporate affairs, and First Nations affairs, plus time in the Wesfarmers legal team where he worked on a broad range of data and digital initiatives including establishing the Flybuys loyalty program joint venture between Wesfarmers and Coles. He has also been a member of the CSIRO’s Responsible AI Think Tank. Louis Martin is a member of ADMA's Regulatory and Advocacy Working Group.