Louis Martin General Manager of Privacy and Customer Trust at Wesfarmers One Digital Louis Martin is the General Manager of Privacy and Customer Trust at Wesfarmers OneDigital. He is a foundation member of the team that established Wesfarmers’ newest division, which brings together the Group’s digitally native businesses, including the OnePass membership program, the Catch marketplace, and the OneData advanced analytics teams and data assets. His remit includes privacy, data governance risk and compliance, responsible AI, legal, corporate affairs, sustainability, and First Nations affairs. Louis’ previous roles at Wesfarmers ranged from data and digital policy to sustainability and indigenous affairs, plus time in the Wesfarmers legal team where he worked on a range of data and digital initiatives including establishing the Flybuys JV between Wesfarmers and Coles. He is also a member of the CSIRO’s Responsible AI Think Tank. Louis Martin is a member of ADMA's Regulatory and Advocacy Working Group.