Elizabeth Moore is a senior professional marketer, specialising in the use of customer insights to drive business profitability. She joined Telstra Corporation in September 2011 as Director of Research, Insights and Analytics, where she runs the functions of market research, competitive intelligence and customer and product analytics with the goal of driving customer centricity into business decisions and turning the data assets of the business into profit and customer advocacy.
Elizabeth’s areas of interest are effectively and efficiently combining disparate data sources to deliver insights to the business, which result in tangible business outcomes. She also focuses on driving productivity, innovation and automation in analytics functions to improve speed to market, speed to learn and getting smart people doing valuable work.
Prior to joining Telstra, Elizabeth spent 13 years with the Commonwealth Bank of Australia working in the areas of market research, customer analytics and data-driven marketing.
Elizabeth spent her early career in economics and marketing in the agribusiness industry in Australia, New York and London.