Joe Urbany (Ph.D., Ohio State University) is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame, Illinois. He was previously Associate Dean of Graduate Programs in the College.
Professor Urbany has consulted with and conducted executive education programs for a wide variety of organizations.. He has won teaching awards at Ohio State University and the University of South Carolina and has previously received a "Most Popular Professor" rating in Business Week. He teaches the core marketing course in the Notre Dame Executive MBA program, which has been ranked number 6 in the world by the Wall Street Journal.
Professor Urbany's research focuses on managerial decision-making and strategy, and buyer behavior. His work has appeared in the Harvard Business Review, Journal of Consumer Research, the Journal of Marketing, Marketing Science, the MIT Sloan Management Review, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among others. He has been cited by several media outlets, including U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, and in other international media.
Joe is co-author of Grow By Focusing On What Matters: Competitive Strategy in 3-Circles. Published in Harvard Business Review the book was highly acclaimed for facilitating speed of understanding and action, by focusing attention on the most critical strategy concepts in uncertain environments. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers
Urbany is co-founder of Vennli, Inc., which has commercialized the intellectual property behind the 3 Circle growth strategy process. The company has nearly 200 clients, applying a technology-enabled competitive strategy development / execution framework that imbeds the customer’s voice and a differentiation mindset into key decisions to drive revenue results. Clients and partners include Linked In, Bayer, Zimmer, DAP, Steelcase, Henry Schein, Nucor Corp., and Choice to Growth in Sydney.