Chris graduated with a First in Economics at UCL before working for an investment bank building trading and risk management software. In 2008 he decided to try his hand elsewhere in the world of business and set up his own successful SME whilst continuing to freelance as a developer and data analysis specialist.
In July 2013 Chris began facilitating at Decoded and quickly realised he had found his home bringing Digital enlightenment to the world. As well as continuing to facilitate and speak on digital subjects such as data strategy, cyber security and digital transformation Chris heads up Decoded’s business in Asia Pacific working cross functionally to support the company's global expansion.
Presenting at ADMA Global Forum:
Building Customer Trust in a Digital Age
In a world where personal data reigns supreme there is now, more than ever responsibility on the collectors of that data to keep it safe.
This engaging session will be a journey through the ways organisations are improving customer experience with data and the security risks of collecting customer data. We will explore recent cyber breaches and the potential impact of GDPR to your organisation.
Through relevant case studies we will review who’s doing it well and who isn’t, and what your organisation needs to be doing to keep up. What is the customer perspective on releasing their private information? Practicality vs privacy – what are people happy to share and what are they not?
Three Key Takeaways:
- Know how data is being captured and used to improve customer experience and profit lines for organisations.
- Understand what’s acceptable vs intrusive- the do’s and don’ts of data privacy.
- The three critical steps your business needs to take in regards to GDPR