Alexander Meyer 
  CMO 
  The Iconic

Alexander Meyer

CMO

The Iconic


  The Iconic
Australia

About

Alexander Meyer says habit-changing technologies have created a seamless transition for consumers to shop more regularly online, however, he thinks marketers need to remain focused on the customer’s problems rather than chasing “shiny objects”.

He says: “Technology has given us the greatest gift in recent human history since it has the ability to amplify what the human condition is all about: utilising the power of collaboration, and subsequently caring and sharing.”

With great power, though, comes great responsibility and Meyer urges business leaders to remember that whatever they do, it is ultimately about the people.

The way Meyer and his team at THE ICONIC aim to approach this is through a refined commitment to storytelling that comes to life in everything the brand does from pop-up events to the successful diversity-focused swimwear fashion show the brand held in 2017.