Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration. Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources. Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article. Load More
Article 24th Jul 2025 5 minutes ‘AI isn’t a magic wand’: Tom Goodwin on fear, hype and why it’s time to get ambitious again Ahead of his return to the ADMA Global Forum on 9 September, bestselling author, consultant and marketing provocateur Tom Goodwin shares why AI won’t save the industry, and what marketers really need to focus on instead.
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.
Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration.
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources.
Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article.