Avoiding Deceptive Conduct: Charities, Social Media Influencers and Businesses Can All Get Caught
It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims.
Whether it’s fake sales discounts, claiming an item is ‘free’ when it is not, unclear promises, false reviews or deliberately obtuse statements, it’s best to avoid abusing customer trust and steer clear of deceptive and misleading conduct.
In the past, Australia’s Competition and Consumer Commission has not hesitated to deliver heavy fines and penalties to businesses that over-promise on social media or other marketing channels.
Misleading and deceptive conduct doesn’t need to be deliberate to incur a fine, so it pays to get advice on your particular business requirements and risks.
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