Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 13th Mar 2025 10 mins Beyond quotas: The playbook for women in marketing leadership As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression. Article 27th Feb 2025 9 mins From Beauty to B2B: How Mikayla Hopkins Is Redefining Marketing Leadership With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback Article 27th Feb 2025 9 mins Are synthetic customers the future of data-driven marketing? Discover how synthetic customers are transforming data-driven marketing, offering privacy-friendly insights, improved scalability and campaign optimisation. Article 27th Feb 2025 11 mins Regulatory Spotlight: ADMA's Privacy and Compliance Course Instructor Lucy Hannah Today we talk unconventional career paths, AI and advocacy with Privacy and AI lawyer Lucy Hannah, who is the instructor for ADMA’s Privacy and Compliance for Marketers course. Article 27th Feb 2025 12 mins The Privacy Series: Changing regulator enforcement powers To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer In this article, we explore three key weaknesses marketers have when it comes to data practices. That is, collecting excess data, not obtaining the correct consent, and limited formal compliance training. Each of these weaknesses has ramifications for both data privacy and for organisations, so we will discuss how to best remedy these areas for improvement. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Article 13th Mar 2025 10 mins Beyond quotas: The playbook for women in marketing leadership As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression.
Article 27th Feb 2025 9 mins From Beauty to B2B: How Mikayla Hopkins Is Redefining Marketing Leadership With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback
Article 27th Feb 2025 9 mins Are synthetic customers the future of data-driven marketing? Discover how synthetic customers are transforming data-driven marketing, offering privacy-friendly insights, improved scalability and campaign optimisation.
Article 27th Feb 2025 11 mins Regulatory Spotlight: ADMA's Privacy and Compliance Course Instructor Lucy Hannah Today we talk unconventional career paths, AI and advocacy with Privacy and AI lawyer Lucy Hannah, who is the instructor for ADMA’s Privacy and Compliance for Marketers course.
Article 27th Feb 2025 12 mins The Privacy Series: Changing regulator enforcement powers To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer In this article, we explore three key weaknesses marketers have when it comes to data practices. That is, collecting excess data, not obtaining the correct consent, and limited formal compliance training. Each of these weaknesses has ramifications for both data privacy and for organisations, so we will discuss how to best remedy these areas for improvement.